Page 75 - PET worldwide issue 02/2022
P. 75

laboratories to ensure product   countries and also has a wide
             quality and safety at all stages   range of treat products for sale,
             of production. Petmaxi received   along with cat litter produced
             IFS certification in 2017 and   from silica gel.
             to date has received the high-  Petmaxi is especially proud of
             est classification, thus for five   its super-premium food Happy-
             years in a row. At its last audit,   One Mediterraneum: “Inspired
             Petmaxi once again surpassed   by the Mediterranean lifestyle, it
             its assessment of the previous   is made using fresh meat, fresh
             year, achieving 98.38 per cent   lamb or fresh sardines and also
             and thereby demonstrating its   features a European innovation
             adherence to the numerous re-  with the introduction of fresh
             quirements of the standard.  egg,” adds the company spokes-
                                        woman.
             Buying in Portugal
             “From grain to protein, the ingre-  Fresh egg in food
             dients are carefully selected, with   Eggs are considered a healthy,
             priority given to local suppliers in   wholesome and easily digest-
             Portugal,” says a spokeswoman   ible food that also boasts high
             for the company. All the raw ma-  nutritional value. They are rich in
             terials used are free of geneti-  proteins, which contain all essen-
             cally modified constituents, she   tial amino acids in concentrated
             emphasises.                form and in a balanced ratio. Egg   Petmaxi is especially proud of its premium brands EnergyPet and
              In addition to the manufacture   protein, ovalbumin, is regarded as   HappyOne Mediterraneum.
             of various private label brands,   a standard or reference protein for
             Petmaxi offers a portfolio of   comparing the nutritional value of   Petmaxi operates as a sus-
             its own products that perform   other dietary proteins. “In using   tainable  company  and  is  cur-
             well in international markets.   eggs, we are also using local   rently undergoing certification
             These include the labels Happy-  resources, because the town in   of its systems for environmental
             One Mediterraneum, HappyOne   which the factory is located is con-  management (ISO 14001) and
             Premium, HappyOne, Domus,   sidered the capital of Portuguese   energy management (50001).
             Campeão, Rufia and EnergyPet.   eggs,” it is reported.  Last year the company elimi-
             The company exports to over 30                        nated plastic from its packag-
                                                                   ing and is also carrying out pal-
                                                                   letising without the use of plas-
                                                                   tic film. Petmaxi already oper-
                                                                   ates with much more recyclable
                                                                   packaging and is changing all its
                                                                   materials to the effect that by the
                                                                   end of 2023, all of these will be
                                                                   recyclable.            n






                                                                   Two production lines operate in
                                                                   the approx. 11 300 m² plant at
                                                                   Petmaxi.



             PET worldwide 2|2022                                                                                    75




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