Page 60 - PET worldwide issue 03/2021

Pet food ingredients compensate for the mismatch in an increasingly complex sup- ing and collaborative pet food

between global supply and de-
ply chain and market where con-
industry that creates a posi-
sumer demand is changing more
mand, as well as global logisti-
rapidly than ever. The pandemic
cal issues.
ties and environments in which
we do business. Realising truly
has also accelerated online re- tive impact on the communi-
What other changes has the tail and online positioning of new sustainable ingredients is a
pandemic brought for you? brands in the pet food industry. very complicated matter, since
These online companies gener- many different factors need to
The pandemic has made people ally focus on pet food catering be taken into consideration.
in the pet food industry realise to specific trends and develop- Whenever possible, we try to
that raw materials are not al- ments. This has increased com- source regionally, but the pos-
ways readily available. At the petition and diversification in the sibilities for this strongly depend
same time, the pet food market market, which has also changed on the kind of ingredient, qual-
is growing and developing fast. the playing field for us. IQI has
As a result, we need to be at the become much more active online “OUR ROLE IS THAT
top of our game and identify in the past year, as we also need OF MATCHMAKER”
new trends and developments to find new ways to reach out to
at a very early stage. We need customers.
to source the right ingredients,
establish which of our suppli- Sustainability is more im- ity differences, and availability.
ers can potentially meet the de- portant than ever in the For example, pure lamb predom-
mand, and set up a supply chain pet food industry. How inantly comes from selected ar-
in anticipation of customer de- does your company con- eas, while ingredients such as
mand. Our suppliers are very tribute in this respect? pure chicken, beef, and pork
are widely available for regional
sourcing, although the quality
IQI at a glance may differ in terms of protein
or ash content. In particular for
IQI Trusted Petfood Ingredients is a global provider of premium- meat products, such as lamb,
claim ingredients to the top brands in the pet food industry. Founded duck, or chicken, we connect
in 1994 as a trading company in raw pet food materials, today to the supply chain for human
IQI offers an extensive variety of services to aid and assist our food products to increase the ef-
customers and suppliers worldwide. The company owns and ficiency and sustainability of the
operates a global network of logistical hubs, and relies on a global entire supply chain, making sure
supply network to obtain the purest natural resources available. nothing goes to waste. We also
https://www.iqi-petfood.com focus on providing innovative
alternatives to animal-based
ingredients. Together with our
suppliers, we aim to move away
interested in such co-develop- Realising a transparent supply from generic sustainability
ment projects with IQI. Similarly, chain in line with the UN’s Sus- claims and give our customers
I would also like to increase col- tainable Development Goals insight into actual figures, such
laboration with our customers to (SDGs) is a key focus point at as CO emissions and water or
2
co-develop whatever new and IQI. To that end, IQI became a energy usage.
special products they require for member of the Pet Sustainabil- n
the pet food market of the future. ity Coalition (PSC) in 2020. We
We aim to provide a guiding role support PSC’s vision of a thriv-

60 PET worldwide 3|2021

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