Page 56 - PET worldwide issue 03/2021

Pet food ingredients

Photo: Zigmars Berzins

This year seems to have brought a
further increase in the humanisa- “Future-proof pet food
tion of pets.
needs added value”

Heike Sander, head of marketing & communications at Trigea,
a manufacturer of functional wheat-based pet food ingredi-
ents, looks at current trends and developments.

An unusual year is behind us and tem, but also on all branches of sumer demand too. I see the fol-
one which has had far-reaching industry. As a result, the pet food lowing trends and developments
effects not only on the social sys- market is facing a change in con- for the future:

• Natural products with trans- as members of the family and derstood by everyone and asso-
parent ingredients: When con- therefore consciously choose pet ciated with tradition and nature.
sumers look at ingredient lists, food that supports their health Trigea’s Trigovit products act as
they want them to convey that a and wellbeing. Thus, the trans- stabilisers, emulsifiers, binders
product – whether it’s for their parency and comprehensibility or texturisers, and wheat is al-
Heike Sander own consumption or that of their of ingredients are becoming in- ways listed on the ingredient list.
pet – is both healthy and natu- creasingly significant in the pet Many of our functional ingredi-
Head of Marketing & ral. In my opinion, this year will food sector, according to Innova ents also allow for a clean label
Communications bring a further increase in the Market Insights: Top Ten Trends claim – a real plus for manufac-
Trigea
humanisation of pets. Many own- for 2021. On the ingredients list, turers wanting premium market
ers see their four-legged friends wheat is a key word that is un- positioning.

56 PET worldwide 3|2021

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