Page 63 - PET worldwide issue 03/2021

Using sophisticated technology,
the WZF created a platform that
facilitated contacts between
businesses in the sector.

zaar. Companies from across the
globe banged the drum for their
products, and serious, in-depth
discussion between business
Product groups at
people regarding the set spe-
Photo: WZF cialist topics were the exception
Interzoo.digital
rather than the rule. It might have
(in per cent)
been a sensible step to deploy
less no lack of interactivity over tailers if they had taken the time moderators in the cafes to put a 49.9
Products for dogs and cats
the four days of the show. to look. The ZZF as conceptual quick stop to the brash self-pro- 13
Products for small animals
Apart from a few technical and technical sponsor of Inter- motion. Even during discussion 8.4
Aquatics
transmission problems, the show zoo and other associations made sessions with political represent- 6.8
Bird products
ran pretty smoothly. The first and extensive use of the platform for atives, some participants could
Terrariums
second day of the fair saw much self-advertising, to provide infor- not resist pushing their products 6.1
Pet food technologies
greater activity than the following mation about their activities and relentlessly in the chat. 3.3
Products for pets in the garden
3.3
two days – that was the impres- aims and also to show the pet The portal is open until the end
Other products
3.3
sion of many exhibitors. The ma- supplies sector in a positive light. of June. Then it will close, and
Additional items
jority of the presentations in the most people in the sector now
3.2
accompanying programme were Shrill tones hope that the pandemic will per-
Packaging etc.
2
worth listening to and offered a In the chat room cafés, on the mit a return to a live Interzoo next
Specialist literature/multimedia
0.7
host of new ideas. Some of these other hand, the atmosphere re- year. The date is already set: 24
Source: WZF
would have been of interest to re- sembled that of a Turkish ba- to 27 May 2022. n
Product groups at Geographical distribution
Interzoo.digital of exhibitors
(in per cent) North America South America
5%
Products for dogs and cats 49.9 1% Africa/Australia
Products for small animals 13 0%
Aquatics 8.4
Bird products 6.8 Asia Germany
27%
Terrariums 6.1 23%
Pet food technologies 3.3
Other
Products for pets in the garden 3.3 European
countries
Other products 3.3
43%
Additional items 3.2
Packaging etc. 2
Specialist literature/multimedia 0.7

Source: WZF Source: WZF

Geographical distribution
PET worldwide 3|2021 63
of exhibitors

North America
PWW2021-03_Buch.indb 63 South America 07.07.2021 13:48:26
5%
1%