Page 65 - PET worldwide issue 03/2021

example, along with products
such as ice cream and peanut
butter for dogs. Participants in
the conference agreed that pets
didn’t actually need any of these
things, but were indulged in them
by owners, thus advancing the
pet supplies business also. Paul
van der Raad described e-com-
merce as “the winning and fast- aging materials to “use time and have relevance for pet food?” Af- The exhibitors were able to
est growing distribution chan- effort to understand the real im- ter explaining in detail the prop- reserve virtual show stands
nel”, probably not least in view of pact on the environment.” erties and product forms of sea and were available for
discussions in chat rooms.
its development background dur- worms, he summarised with the
ing the coronavirus pandemic. Good for dogs statement that they were “head
The topics of sustainability and and the trade to head with fish meal and can
ingredients, which are so popu- Thomas Wärner and Tonjy Domin- be used as a fish meal replace-
lar in other sectors too, largely go gues of Aker Biomarine highlighted ment. Functional properties are
together when considering the the importance of nutrition for the taste and the anti microbial
emergence of pet foods contain- athletic dogs. They provided in- properties.”
ing insect protein, for example. depth insights into the calorie re- This digital edition of the Nor-
Pet food expert Christian Ihl later quirement of high-performance dic Pet Food Conference suc-
gave a well-received talk on this dogs and presented the informa- ceeded in gathering industry ex-
subject. “If it doesn’t challenge, tion in the context of a compari son perts from across the globe for a
it doesn’t change you,” declared with elite athletes, such as the virtual meeting. In parallel with
Paul van der Raad, concluding sprinter Usain Bolt and tennis the presentations, a lively ex-
his address. player Andy Murray. In compari- change of views took place in the
sons between domestic dogs, chat rooms. All the participants
Focus on products hunting dogs and sled dogs, they agreed that, although face-to-
Another trend touched on by Paul portrayed graphically how different face meetings would have been
van der Raad in his presentation the individual requirements in re- preferable, they were grateful to
was the subject of packaging. Ole spect of dog nutrition were, empha- have had the opportunity to take
Jan Myhre spoke on this topic in sising the importance of fatty acids part in this event. n
his talk on “Flexible packaging for hard-working dogs.
and innovation for the pet food “Maxi mise performance
industry”. In a specialised and and recovery with fat,
very technically oriented presen- phospholipid omega-3,
tation, he reported on materials choline and astaxan-
for flexible packaging and gave thin,” said the speakers
a detailed account of the proper- in conclusion.
ties of the various materials. He In a complementary
rounded off his talk with a look presentation, Odd Geir
at current production processes, OIddsen spoke of sea
citing a large number of examples worms as a delicious
from the pet food industry. Ole Jan treat for pets. He posed
Myhre then drew the attention of the challenging question
the participants to sustainability in the virtual auditorium: Paul van der Raad focused on the emotional aspects of pet owning in his
and he urged the users of pack- “Does aquatic nutrition opening address.

PET worldwide 3|2021 65

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