Page 44 - PET worldwide issue 03/2021

Suppliers

Pet food packaging

Experts predict that the global pet food market will be worth

over 200 bn dollars by 2025. The marketing and communica-
tions agency Zoo Inc. specialises in aspects of packaging for
such products.

“Brands that gain the trust of pet Sustainable alternatives ble plastic ensures optimal prod-
owners have good growth pros- Pet owners prefer brands with uct conservation and also satis-
pects. This is because pet own- sustainable packaging options. fies the desire of consumers for
ers react positively to brands They think about social respon- sustainability. Another plus fac-
that focus on food safety, sus- sibility and the environment and tor would be not only to use this
tainability and pet health,” is notice when products are man- type of material but also to print
the insight offered by Zoo Inc. ufactured in an ethical and sus- clear recycling advice on the out-
What does this have to do tainable manner. This signifies side, prompting consumers to re-
with packaging? The function an upswing in biodegradable cycle it themselves.
of packaging is to contain and and recyclable materials. Pa- The Mexican premium dog food
protect products. It can also be per-based packaging has been a brand Kantek, for example, has
the starting point for a relation- safe, eco-friendly option hitherto, developed a concept that focuses
ship between a customer and but recyclable plastic is becom- both on supplying a nutritious,
a brand, however, by attracting ing increasingly popular. This sustainable recipe and on envi-
attention, making a brand rec- is due to the fact that, although ronmental protection. The design
ognisable or communicating paper-based packaging is envi- concept also revolves around the
brand values by its design, ma- ronmentally compatible, it does brand’s Mexican identity.
terial and functionality. not offer the same durability and
food safety as plastic. Recycla- Convenience and
efficiency
Convenience for the end user is
Premier Pet in Brazil has done a key factor to be taken into ac-
a lot of work on its packaging
design. count when designing the pack-
aging for a product. Thought
must also be given to its manu-
facture, handling, transportation
and distribution. The packaging
design must permit efficient pro-
duction throughout the process
as well as being extremely prac-
tical and appealing to the con-
sumer.
Many pet owners like to open
the pet food pack, transfer the
product to another container and
dispose of the original packag-
ing. This is the case in particu-

44 PET worldwide 3|2021

PWW2021-03_Buch.indb 44 07.07.2021 13:47:58