Page 48 - PET worldwide issue 03/2021

Suppliers

“We believe the

time is now”

Malaysia’s Medic Pets has laid out an aggressive growth road-
map that sees the organic pet supplies maker entering more

markets and developing new products while venturing into
retailing foreign-branded pet products on its home turf.

The company is keen not only to director Siti Sofia Ramli told PET mitment and production capac-
expand its operations in Malay- worldwide. ity, will be under consideration.
sia and the broader Southeast In the offing is a plan to dis- “We see the opportunity to open
Asian region, but also to bring tribute foreign-branded pet sup- up is now. We’ve always been
its products to Europe and the plies in Malaysia. The company considering the retail distribution
Middle East. aims to be the sole distributor of channel, but because of Covid,
200 pet food, litter and accesso- it was put on hold last year,” Siti
ries brands from Europe, but also Sofia Ramli said. “We believe the
Thailand and China, in peninsu- time is now, because even if we
lar Malaysia. It has been in dis- delay further, Covid will not dis-
cussions with companies since appear.”
April 2020. Medic Pets is also bringing
its own product range of palm-
House of Pets outlets oil-based pet care products to
Medic Pets will be selling the the Middle East through a part-
products through House of nership with Lulu Hypermarket
Pets Asia, a subsidiary that cur- – the biggest retail chain in the
rently operates four pet supply Gulf Cooperation Council, with
stores, with a fifth one being 193 outlets – as part of its multi-
built in Johor, the Malaysian pronged expansion plan. The
state that borders and caters company started selling Medic
to Singapore, a regional hub. Pets products in Dubai last De-
Company director Siti Sofia Ramli.
More House of Pets outlets will cember and has plans to enter
be built in the near term and by Saudi Arabia. “When we talk
Medic Pets started as a man- next year they will be converted about Dubai and the Kingdom
ufacturer of organic anti-fungal into pet hypermarkets. of Saudi Arabia, it’s a big market
and fur sprays, anti-flea sham- Terms of the distribution of expatriate customers,” Siti So-
poo, wound balms, and ear agreement include entering into fia Ramli noted. She added that
drops for small pets. Apart from a one-year contract with chosen Medic Pets is looking to eventu-
selling the products under its suppliers, during which the Ma- ally enter into a distribution ar-
own brand, the company also laysian firm will be testing their rangement with suppliers for
enters into OEM arrangements. potential in the market. The mar- the Middle East market as well.
“Medic Pets is looking for op- keting strategy of the prospective Meanwhile, the company is also
portunities to grow,” company partners, as well as their com- planning to bring its organic pet

48 PET worldwide 3|2021

PWW2021-03_Buch.indb 48 07.07.2021 13:48:05