Page 45 - PET worldwide issue 03/2021

lar with larger bags, which are Other premium features include North American shoppers for
cumbersome to handle and can- attracting the consumer’s atten- premium pet food found that 91 NEW
not be reclosed. This could be tion through graphics and print- per cent of respondents believed
avoided if the packaging were ing techniques. The product de- it was worth spending more on The
easy to handle and the freshness sign can communicate the feel- high-quality pet food. 82 per cent
of the product was not impaired. ing to the consumer of acquiring sought solutions that made life perfect
In response to the concerns of a premium product. Examples easier. 75 per cent felt that fresh- catch
consumers in relation to fresh- here include soft-touch matt ness was important, while 65
ness, sealing and easy opening, lacquers, matt finishes on glossy per cent would have greater trust for yo r
manufacturers have pursued pouches, lacquers that feel like in a brand that used sustainable chaser

Kantek also focuses
closely on environmental
protection.

different strategies. An increase paper and high-gloss lacquers. packaging. Similar growth and
is being seen in packaging with Viewing windows are also pop- similar behaviour was observed
tear-open notches to make the ular. Premier Pet in Brazil is an in buyers of premium food in
opening process easier, for ex- example of a company that has Latin America. According to Eu-
ample, and reduce the risk of furnished its Premier Clinical Nu- romonitor, the Latin American
aggressive tearing of the pack- trition and Nattu lines with a spe- market has an annual growth
aging. Other closure options are cial, unmistakable pack design. rate of six per cent, making it a
also being researched, such as Purchasers of premium pet great time for foreign brands to
slide and snap closures. food are prepared to spend view the continent as an invest-
more on feeding their pets. A ment opportunity. n
Premium functions survey conducted by Mondi of
As the demand for premium pet
food rises, manufacturers have
the opportunity to broaden their
horizons. In addition to high-
quality ingredients, a premium
product also requires packag-
ing corresponding to the supe-
rior quality of the product and
protecting it appropriately. This 85% fresh meat
can be achieved by flexible
packaging films and reclosure 15% holistic ingredients
technology that conserves the 0% grain and potatoes
aroma, freshness and moisture. Freshness, sealing and easy opening are core aspects of modern packaging. Di cover more:
leonardo-catfood.com

PET worldwide 3|2021

bewital_petworldwide-0321_43x270.indd 1 16.06.21 10:27
PWW2021-03_Buch.indb 45 07.07.2021 13:47:59