Page 47 - PET worldwide issue 03/2021

forms of presentation. Innovation major export countries are Ger-
is a key driving force for World many, Italy, Canada and Australia,
Feeds, points out the company, according to the company.
and it has been crucial in the de- With the growing demand for
velopment of its fish food prod- Vitalis fish foods, as well as its
ucts including soft, sinking pel- expanding venture into the aq-
lets, distinctive large flakes and uaculture industry, the company
the unique Mini Grazer rings – all has similarly sought to grow in
of which are produced using be- order to accommodate and sup-
spoke machinery designed by the ply. Amidst global upheaval and
company’s in-house engineers. the effects of Covid-19, World
The company’s vision is to im- Feeds has been hard at work en- A view of the formulation room.
prove the way fish are fed by of- suring that the well-laid plans for
fering highly digestible, tailored 2020 were able to proceed with devised training, cleaning and
diets using high-quality, sustain- as little disruption as possible. production management proto-
ably sourced ingredients. Vitalis The redevelopment of the pro- cols in line with UK government
diets have been embraced by duction site was part of a major guidance re Covid-19, ensuring
leading public aquariums with investment for World Feeds. The its products and practices are
large-scale exhibits, such as new factory and packing facili- to the absolute highest standard
Dubai Aquarium & Underwater ties have been designed specifi- and meet industry requirements.
Zoo and SEA Sentosa in Singa- cally around the company’s par- World Feeds’ innovation extends
pore. That’s the reason why the ticular ethos and processes in even deeper into its asset man-
company has extensive experi- order to increase efficiency and agement with an internally pro-
ence and is proud to bring that productivity, greatly increasing grammed, semi-automated
same standard of nutrition and production output. stock system, further maximising
innovation to the home aquarium. The company has devel- efficiency across departments.
oped new machinery, designed The company regards this invest-
Major investment as ever by its own technical ment as a major factor for the
Vitalis distributes its fish food team. This allows it to produce further development and growth
products all across Europe and its unique aquatic feeds on a of Vitalis – and World Feeds as a
the Middle East as well as to the much larger scale and far more whole – moving forward and it is
USA, Canada, China, Japan and efficiently within a strictly high- already looking ahead with great
Australia. Export activities account care environment. The new fa- optimism towards the next stage
for 48 per cent of total sales. The cilities are subject to carefully of development. n

PET worldwide 3|2021 47

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