Page 39 - PET worldwide issue 03/2021

solutions and delivery capabil-
ity,” says Dr Ju rgen Wigger.

Modern technologies
At the heart of dry food produc-
tion is extrusion technology,
which the company introduced
at an early stage to respond to
the intensifying customer de-
mand for a high proportion of
fresh meat in the food. While
conventional extruders were
originally developed for the pro-
cessing of meal, investment in
this new manufacturing process
permits much higher quantities
of fresh meat, and also maxi-
mum control and influence over
the quality of the meat. It permits
New products under the Leonardo brand for cats and Belcando brand for dogs.
the inclusion of a proportion of
up to 85 per cent fresh meat in
dry food. The products are gently are what matters isn’t just an ad- three new dry food varieties with
cooked in steam in the process, vertising slogan for us – it is the 85 per cent fresh meat and 15
ensuring that many natural con- basis for our business,” says Dr per cent holistic ingredients. The
stituents and vitamins are re- Ju rgen Wigger. He emphasises novel low-carb recipe dispenses
tained along with the meat fla- this aspect: “This is why we add with cereal and potatoes. An-
vour. “Saying that the ingredients particularly valuable ingredients other addition is the Leonardo
such as krill, amaranth or chia Drinks range, a meat broth with
seeds to our recipes, and why delicate pieces of meat to en-
fresh raw ingredients are tested courage cats to drink and thus
in our laboratory directly on de- to stay sufficiently hydrated. For
livery to the plant.” dogs, there are new products
With its versatile ranges, Be- containing horsemeat, both in
wital offers retailers suitable the dry food recipe Belcando
products for every target group, Adult GF Horse (grain-free) and
whether as grain-free recipes the super-premium canned food
for sensitive pets or varieties tai- Belcando Horse with Potatoes
lored to individual requirements and Parsnips. This exclusive
such as size, age and activity meat variety is ideally suited to
level of the pet. sensitive dogs in particular. A
further new line, Belcando Clas-
Up to 85 per cent sico Complete, expands the dry
fresh meat dog food range to include an in-
What can be achieved by invest- expensive food as an entry-level
ment is demonstrated by Be- product in the Belcando product
Dr Jürgen Wigger, managing wital in its latest new products. world.
director of Bewital petfood. Leonardo fresh Meat comprises n

PET worldwide 3|2021 39

PWW2021-03_Buch.indb 39 07.07.2021 13:47:53