Page 44 - PET worldwide issue 2/2021

Suppliers

Good packaging

is halfway to a sale

Packaging manufacturer Coveris aims to support its customers
in the choice and design of their own packaging solutions with

its in-house Innovation Center.

“Most innovations start out as To this end, a production edge and expertise. “Customised
clever ideas that look good in zone has been created with mod- seminars and workshops are or-
presentations, make sense on the ern packaging machines on an ganised for internal and external
spreadsheet and appear irresist- area of over 400 m². It features target groups and are hosted by
ible in the business plan,” says a thermoformer, a traysealer and in-house specialists at Coveris,”
Christopher Tuchscherer, manager two tubular bag machines, mak- says Christopher Tuchscherer.
of the Coveris Innovation Center ing it possible to test and vali- In the EMEA region, Coveris
in Halle (Germany). He points out, date all the types of packaging operates 26 branches employing
however, that converting these to that are standard in the industry. a total of 4 200 people. The head
practical commercial reality is office of the Coveris Group is in
the actual challenge. Using the Service for customers Vienna. Its Innovation Center is
“Coveris Fast-Track-Innovation” In addition to the production zone, intended to offer “added value to
concept developed in house, the an area has been provided for packaging development” rang-
feasibility of packaging conceived workshops and seminars. Coveris ing from the choice of raw ma-
by the customer can be tested in has designed this area deliber- terial to sustainable solutions
the early stages of development ately as an open space to facili- in the context of the circular
and made-to-measure solutions tate discussion and the commu- economy. Customers can per-
can be found. nication and exchange of knowl- form test runs on the industrial
packaging machines in the pro-
duction zone without having to
interrupt their own production
operations. “This gives us an op-
portunity to join forces with the
customers and work together
on the packaging design of the
future,” underlines Christopher
Tuchscherer.

A natural look and feel
One particularly successful ex-
ample of the innovativeness of
Coveris was realised for pet food
manufacturer C&D Foods in Spain
and Portugal. The impetus for this
Christoph Tuchscherer manages the Innovation Center in Halle (Germany). was the condition that all plastic

44 PET worldwide 2|2021

PWW2021-02_Buch.indb 44 06.05.2021 11:38:01