Page 43 - PET worldwide issue 2/2021

Buddy is distributed directly to
consumers, but also sold in pet
shops in Sweden, Norway, Italy
and Finland. Petbuddy is working
together with 90 shops in total at
the moment. The number of coop-
eration partners in the pet trade
is growing at between 10 and 15
shops per month, says Alex Bau-
mann. In Germany, the company
has signed a contract with the
A Rocky Box includes five or six surprise items: treats, chew products, toys established wholesaler Kaysser
and other accessories.
for distribution in the country. A
quality accessories from well- Investor support sales and marketing team is cur-
known brands such as Smart Apart from the Rockybox, Buddy rently being put together that will
Bones, Whimzees and Minty is another firm feature of the as- maintain direct contact with retail
Kisses, to name a few exam- sortment, comprising wholly nat- partners.
ples. These are carefully pack- ural dog food and supplements. Petbuddy has embarked on a
aged in a so-called Rockybox The recipe was developed with staged expansion to other coun-
and addressed directly to the veterinarians, nutrition experts tries in central Europe while at
dog in question. Tips and tricks and other specialists in the the same time aiming to make
aimed at furthering the canine’s market. A leading European pet a move into the Asian market
development are also included. food supplier manufactures the as soon as possible. Since it
Anyone wishing to try the sys- products. Petbuddy highlights the was established over two years
tem out can order a single box composition of Buddy pet food, ago, the company has already
to start with. The aim is to use consisting exclusively of natural received over 2 mio euros in fi-
this subscription model to de- raw ingredients, including some nancing from various investors.
velop a close connection with superfood elements and the fact Last year alone, the start-up
the customers, enabling the that it is baked slowly and care- gained around 900 000 euros
company to incorporate their fully in the oven. This makes it in support from the two inves-
suggestions and ideas into the particularly easy for dogs to di- tors Insta Ventures and Luminar
range also. gest. Ventures. n

IF CAT LITTER IS SO SOFT, A CAT MIGHT MISUNDERSTAND IT ...

In 4
• approx. 350% absorbency • build solid lumps immediately different
• economical in consumption • optimal odour retention Sorts
• very low dust • with a slight baby powder scent available!
• with hygiene minerals

pet-earth GmbH
pet-earth GmbH
Ruhhorn 2a
Ruhhorn 2a
32469 Petershagen
32469 Petershagen
pet-earth.de Tel +49 5707 900060
Tel +49 5707 900060
petww AZ1 2021 187x68 Master neu.indd 1 15.04.21 02:56
PET worldwide 2|2021 43

PWW2021-02_Buch.indb 43 06.05.2021 11:37:59