Page 39 - PET worldwide issue 2/2021
P. 39
In Austria, Dog’s Love is the market
leader in the super-premium
segment.
To establish Wow even more and with an even clearer posi- varieties, with all raw materials
firmly in the market, the company tioning in the premium range.” of 100 per cent food grade. Each
has now given the line a com- variety contains a high proportion
plete rebranding: since the start The difference in of muscle meat. A large number of
of this year, Wow has a new look, the dog bowl different types of fruit and vegeta-
which is, as Katharina Miklauz The Dog’s Love assortment com- bles are also incorporated.
puts it, “fresher, more modern prises exclusively single-protein To bring the cost of raw in-
gredients down for the Wow rec-
ipes, different varieties of meat
along with one or two varieties of
vegetables or fruit are used in the
composition of each one. Every
dog owner should therefore be
able to find a product that suits
the needs of their dog and their
own requirements with regard to
dog food.
“The aim is to offer every
owner the best choice for their
dog and their budget with our
two brands, because every dog
has earned the right to be fed a
natural food that is appropriate
for the species,” says Katharina
Miklauz, summing up her two-
brand strategy. n
The Dog’s Love range is being
developed and expanded
continuously.
PET worldwide 2|2021 39
PWW2021-02_Buch.indb 39 06.05.2021 11:37:47
