Page 42 - PET worldwide issue 2/2021

Suppliers

Injecting fresh ideas

A Swedish start-up company is hoping to inject fresh impetus
into the pet supplies market. Following a successful launch by
Petbuddy in its home country, other European countries, and

even Asia, are the next targets for expansion.

Alex Retzlik, Alex Baumann and naturally produced pet foods go. They wanted to go down this
Erik Wide Gustavsson, the three coming onto the market, which route also and inject new impetus
young entrepreneurs behind Pet- contain no cereals, soya, gluten at the same time.
buddy, have already acquired or sugar, nor any additives, are Petbuddy owns and trades
extensive corporate experience representative of the right way to the Direct-To-Consumer (DTC)
after working in senior positions
in different companies. After be-
coming acquainted in London,
they decided to set up a com-
pany together, Petbuddy. The de-
cision to enter the pet supplies
sector specifically was based on
a number of factors. All three are
big pet enthusiasts, and as such
they have been very impressed
by the changes that have taken
place in the pet food market in the
Naturally produced pet foods for
dogs are marketed under the last few years. They believe that
umbrella of the Buddy brand. the growing number of healthy,

The three founders and CEOs of
Petbuddy: (from left) Alex Retzlik,
Alex Baumann and Erik Wide
Gustavsson.
brands Buddy and Rockybox.
The idea behind Rockybox is to
offer a monthly subscription for
a box geared individually to the
profile of the pet while also fea-
turing five or six surprise items.
The boxes are often oriented
to the respective season and
given inspiring names such as
Autumn magic. Products con-
tained in the box are usually
dog treats, toys and other high-

42 PET worldwide 2|2021

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