Page 45 - PET worldwide issue 2/2021

An open area has been created for workshops and seminars.

packaging in the European Union closing and an attractive pre-
must be recyclable or reusable by mium look on the shelf can be
2030 under a European strategy achieved among other things.
for plastics. Many companies are The most important attribute,
already aiming to meet this target however, is complete recycla-
by 2025, however. bility thanks to the use of mono-
“Our greatest concern cur- material. “The conversion of PET
rently is how we can convert makes the separation operation
our production effectively in in the recycling process simpler
the next few years to sustaina- and more efficient,” explains Jé-
ble, fully recyclable or reusable rôme Detais, commercial man-
packagings,” comments Mario ager at Coveris.
de la Fuente, key account man- Another objective was to ob-
ager at C&D Foods. One of the tain a pouch with a natural look
top brands in C&D’s portfolio is and feel. Previously the surfaces
the dry food Natura. When the were given a special lacquer
new packaging directive came coating or another layer of OPP/
into force, it was decided to take PET was applied, but this would
Natura forward as a pilot project be bad for recycling. “This is why The new block bottom bag for Natura has a natural, matt finish.
for new packaging solutions. we have worked with a matt lus-
The result is a pouch made from tre effect directly on the outer PE bottom bag looks good on the
MonoFlexE, a flexible monomate- layer, as this has no effect on the shelf thanks to its natural, matt
rial unveiled by Coveris in 2019. recycling properties,” continues appearance and improved print
Using exclusively polyethylene, Jérôme Detais. In summary he quality, which catch the custom-
improved ease of opening and says that “the new, square block ers’ eye faster.” n

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