Page 22 - PET worldwide issue 2/2021

Distribution

“We are driving consol-

idation of the sector”

The Fressnapf Group ended its anniversary year with record

annual sales of 2.65 bn euros, equivalent to an increase of 351
mio euros or 15.2 per cent. and 50 mio euros to around 160

Photo: Fressnapf Holding SE, Yvonne Ploenes mio euros, planned growth was

even surpassed considerably. As
well as online retailing, proprie-
tor and company founder Torsten
Toeller cited bricks-and-mortar
stores as another channel that
benefited from the coronavirus
crisis, whereas discount stores
were the biggest losers. DIY
stores and garden centres had
also lost out in the pet segment
on account of the lockdown, dur-
ing which many of these outlets
were forced to close.
The Fressnapf boss is rock-
solidly convinced that the com-
pany’s growth trajectory will
The Fressnapf management team These figures were released by market share by 0.7 per cent to continue in the future: “With our
is confident of success: (from left) the company at its customary an- approx. 25 per cent in 2020, an- ecosystem strategy, we have
Torsten Toeller, Dr Johannes nual press conference, which took nual sales amounted to 1.57 bn the superior concept for the fu-
Steegmann and Dr Hans-Jörg
Gidlewitz. place digitally for the first time. euros – growth of 167 mio euros ture and are strategically on the
Sales totalling over 1 bn euros or 11.9 per cent. Growth on the right track.” And with a view to
were recorded in the international existing retail area for the Fress- other market players: “We un-
business of the ten country sub- napf Group totalled 13.2 per cent. derstand our customers better
sidiaries for the first time. 1.09 bn “We are recording the larg- than the competition, are grow-
est absolute sales growth in ing sustainably and are playing
“WE UNDERSTAND OUR CUSTOMERS the company’s history, both out offers even more precisely
BETTER THAN THE COMPETITION” stationary and online, and are and across channels.”
Torsten Toeller growing faster than the compe-
tition,” noted company founder Major investment initiative
Torsten Toeller. Europe’s leading Fressnapf aims to go on the of-
euros equates to growth of 20.3 pet product retailer named the fensive again this year with a
per cent or 183 mio euros. In its online channel as its foremost major investment initiative. The
domestic market in Germany, growth driver last year. With a store chain plans to spend 40 mio
where Fressnapf increased its sales increase of 45 per cent euros alone on the addition of over

22 PET worldwide 2|2021

PWW2021-02_Buch.indb 22 06.05.2021 11:37:15