Page 23 - PET worldwide issue 2/2021

100 new outlets in Europe, with Fressnapf Group’s range. These long-term strategic partnerships
further funds available for poten- have now broken the billion-euro are also to be extended to coun-
tial acquisitions. It is focusing in sales barrier again with a total of tries in which the Fressnapf Group
particular on France, Italy, Poland 1.32 bn euros, signifying growth has no stationary stores or online 40
and Denmark. “We are driving of 146 mio euros or 12.4 per cent business of its own. n
consolidation of the sector and compared with the previous year. mio euros is what
have shown this most recently The exclusive brands are being Fressnapf plans to invest
with the successful takeover of distributed via strategic partner in 100+ new stores in
Europe in 2021.
the Danish competitor Pet World Zoo Hobby in Croatia, Serbia and
with 36 stores and online shops,” Slovenia for the first time. These
said managing director Dr Hans-
Jörg Gidlewitz. Over 30 mio euros
are being injected into expanding
the online channel in all eleven Sales trend at Fressnapf 2011-2020
countries in which the Fressnapf (gross, in mio €)
Group operates and into the rel- 3 000 Overall Germany Abroad 2 654
evant technical infrastructure for 2 303
2 500
the ecosystem. 1 858 1 978 2 101
Managing director Dr Jo- 2 000 1 561 1 668 1 729 1 567 Share 59 %
1 363 1 461 1 302 1 400
hannes Steegmann spoke about 1 500 1 051 1 119 1 184 1 251
the Fressnapf ecosystem at the 913.6 Share 67 % 967.4 1 011 799.0 904.0 1 087 Share 41 %
1 000 610.0 674.0 727.0
annual press conference. The 448.9Share 33 % 492.9 550.0 556.0
company has big plans: consult- 500
ing expertise is to be further ex- 0
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
panded, the Fellini dog groomer
concept is to be revised, and Overall Germany Abroad
Activet veterinary practices are Change 2011 - 2020 (in mio €) 1 291 653.4 638.1
to be more common in Fress- Change (in %) 94.7 71.5 142.1
napf stores in the future. In this Source: Fressnapf
way, he said, Fressnapf wants
to develop its locations further
to meet the needs of its custom- Development of locations at Fressnapf 2011-2020
ers better. “Fressnapf is evolving
from a provider to a provider of 2 000 Overall Germany Abroad 1 630 1 676
care,” Steegmann announced, 1 378 1 459 1 564
citing as examples the increas- 1 500 1 193 1 240 1 290 1 347 1 318
ing content for pet owners, the Dr 858 868 879 886 901 915 923
Fressnapf video chat with veteri- 1 000 810 823 836
narians, the new club for puppies 383 417 454 489 450 499 573 715 753
and kittens planned for April, and 500 663
a movement and health tracker
for dogs. 0 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Exclusive brands Overall Germany Abroad
Since last year, an expansion Change 2011 - 2020 (in mio €) 483 113 370
strategy has also been in place Change (in %) 40.5 14.0 96.6
for the 16 exclusive brands in the Source: Fressnapf

PET worldwide 2|2021 23

PWW2021-02_Buch.indb 23 06.05.2021 11:37:16