Page 20 - PET worldwide issue 2/2021
P. 20

Product of the Year      Victory for Collar













                                       Company






                                      PET worldwide has been choosing the winner of the Product of
                                      the Year poll for the last three years. The winner for 2020/2021 is

                                      Collar Company.


                                      The Ukrainian firm Collar Com-
                                      pany has steadily raised its inter-
                PRODUCTS              national profile in recent years with
                                             PRODUCT
                                             OF THE YEAR
                OF THE YEAR           innovative, eye-catching products.
                2020 I 2021                  2020 I 2021
                                      In the competition to find the PET
                                      worldwide Product of the Year
                                      2020/2021, it submitted Waudog,
                                      a ring-shaped retractable leash for
                                      dogs. The designers shifted the
                                      weight centre to the handle to re-
                                      duce the stress on the human hand.
                                      The unique shape of the stylish ac-
                                      cessory allows pet owners to use
                                      it hands-free by putting the leash   “This victory inspires us to create new products that will make pet parents
                                                                 from Japan to the USA joyful,” comments Collar Company’s founder and
                                      on the wrist. A number of retailers   CEO, Yuriy Sinitsa.
                                      from different countries were very
                                      taken with this product idea and   A wide variety of products was   the Year 2020/2021 in the face of
                                      voted for it online.       presented, including food prod-  strong competition. “For 25 years
                                                                 ucts, accessories and care items   now, the Collar Company team
                                      An exciting contest        plus other innovations from the   has been creating products that
                                      The retailers among the readers   pet supplies sector.   made pets and people happy. Our
                                      of PET worldwide were given three   Many retail companies from   goal was to create a stylish ac-
                                      months in which to vote online for   across the globe took up the in-  cessory to wear on a pet walk,
                                      19 different pet products featured   vitation to participate. The vot-  which hasn’t existed before. This
                                      in issue 1/2021 of the magazine.   ing process developed into an   victory inspires us to create new
                                                                 exciting contest in which three   products that will make pet par-
            The prize goes to the Netherlands                    companies were neck-and-neck   ents from Japan to the USA joyful,”
                                                                 in the race for the finish line. Col-  commented Collar Company’s
            PET worldwide held a prize draw for online voters to receive an   lar Company ultimately prevailed   founder and CEO, Yuriy Sinitsa.
                                      exclusive pack of six bottles of   over its rivals by a short head.  vious winners of the PET world-
                                                                                               Before Collar Company, pre-
             Photo: Pixabay, MIX Company  was Eric van der Wal, pet senior   Delight among the victors  wide Product of the Year were
                                      wine from Germany. The winner
                                      category manager of the Dutch
                                                                                             Austrian pet food specialist
                                                                 Staff at the Ukrainian company
                                      garden centre chain Ranzijn.
                                                                 were delighted to have taken the
                                                                                             Petco (2018/19) and the Czech
                                      Congratulations!
                                                                 title of PET worldwide Product of
                                                                                             pet food manufacturer Vafo.  n
           20                                                                                          PET worldwide 2|2021




       PWW2021-02_Buch.indb   20                                                                                06.05.2021   11:37:12
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