Page 16 - PET worldwide issue 2/2021

Markets

German pet supplies retailers
further increased their market All on the up
share in the pet food segment.

With overall sales totalling almost 5.5 bn euros, an increase of

4.3 per cent over the previous year, the German pet supplies
market can regard itself as a winner emerging from the last
(coronavirus) year.

The Industrial Association of Pet venience food surpassed those 2.12 bn euros. Pet stores, on the
Care Producers (Industriever- of the previous year by as much other hand, increased their sales
band Heimtierbedarf, IVH) and the as 4.6 per cent. The pet requi- of pet requisites and accessories
German Pet Trade & Industry As- sites and accessories segment to 835 mio euros, accounting for
sociation (Zentralverband Zoolo- also grew, with sales up by 3.5 79 per cent of the total and thus
gischer Fachbetriebe, ZZF) have per cent to 1.053 bn euros. Sales remaining the principal distribu-
now collated and published the via online retailers added a fur- tion channel in this segment.
sales figures for last year. Ac- ther 822 mio euros, while wild bird
food brought in 128 mio euros. Plenty of food in the bowl
“ALMOST ONE IN TWO HOUSEHOLDS IN The sales total for the German pet The overall market for dog food
GERMANY NOW HAS A PET” sector thus amounted to around grew in 2020, with sales by
5.463 bn euros. bricks-and-mortar outlets rising
IVH/ZZF
Although speciality retailers by 4 per cent to 1.567 bn euros.
were able to extend their market Treats in particular proved a
share slightly with regard to pet growth driver here, increasing
cording to the data, high-street food, the supermarkets (including sales by 6 per cent to 602 mio
speciality stores and supermar- drugstores and discount stores) euros. Sales also exhibited a
kets recorded sales of 4.513 bn remained in pole position as the solid trend in the segments of
euros in 2020, an increase of 4.3 main sales channel for pet con- moist food (502 mio euros, plus
per cent over the previous year. At venience food. Their overall share 3.1 per cent) and dry food (463
3.46 bn euros, sales of pet con- of sales was 61 per cent, worth mio euros, plus 2.4 per cent).

16 PET worldwide 2|2021

PWW2021-02_Buch.indb 16 06.05.2021 11:36:51