Page 11 - PET worldwide issue 2/2021
P. 11

Scampers joins Pets Corner group                      Weenect expands into new markets


             Scampers Natural Pet Store in   It is reported that the store will   The French company Weenect,   Weenect  has  been  work-
             Cambridgeshire is to become   still be called Scampers and will   which claims to be the market   ing on the development of GPS
             part of the Pets Corner group, ac-  be unique within the Pets Corner   leader in France and Belgium in   trackers for over eight years
             cording to online news service Pet-  family. Although technically re-  GPS trackers for dogs and cats,   and has extensive experience
             businessworld.co.uk. Scampers,   tiring, the former owners Piers   has now established a marketing   in this growth segment, which
             named Joint UK Pet Retailer of the   and Michelle Smart will still be   department to handle distribution in   is also growing in importance
             Year in the 2020 PetQuip awards,   involved in much of the accessory   the German-speaking countries and   in the pet sector. According
             has been owned and run by Piers   buying, consulting and product   the Netherlands. The company in-  to Weenect, it is already rep-
             Smart and his wife, Michelle, since   innovation. Pets Corner wants to   tends to work closely with pet stores   resented in more than 2 000
             it opened in 1985.         update the store.          and veterinarians in this initiative.  stores in Europe.
             Eurazeo invests in
             Ultra Premium Direct


             The Paris-based private equity com-  Advertisement
             pany Eurazeo intends to invest 68
             mio euros in the French pet food        .de
                                                     .de
             company Ultra Premium Direct           ... natural healthy!
             as majority shareholder. Eurazeo
             was formed in 2001 by a merger be-
             tween Eurafrance and Azeo, which   leading company in the French
             were originally holding companies   market for premium pet food.
             of the Lazard Group in France.  It markets dog and cat food di-
               Established in 2013, Ultra   rectly to consumers in a number
             Premium Direct is regarded as a   of European countries.
                                                                   Since it was established, the company has sold more than 100 000 GPS
                                                                   trackers.
             UK: How much people spend
             on their pets
                                                                   Pet 360 sold
             More than half (51 per cent) of   people spend on dogs (56 per
             the UK population has a pet, with   cent in each city), followed by   United Petfood Italia has an-  network of stores served in Italy.
             some people spending over 3 500   Edinburgh (53 per cent) and   nounced  the sale of Pet  360,   From September, the aim will be
             GBP a year on their animals, ac-  Brighton (51 per cent). Spend-  a manufacturer of dog and cat
                                                                                              Advertisement
             cording to a data analysis from   ing on cats is highest in Not-  food. The company has been
             Idealo.co.uk. Pet toys, clothes,   tingham, where 68 per cent of   acquired  by  entrepreneur  Mas-
                                                                                                           .de
                                                                                                           .de
             food, beds and grooming sets   the population spends most on   simo Parise, who accomplished   ... natural healthy!
             have seen an increased spend   felines, followed by Birmingham   the transaction together with a
             of 31 per cent over the last 12   (57 per cent) and Liverpool (53   pool of shareholders, according
             months. The data shows that   per cent).              to a report from the Italian sector   to open up the foreign market,
             products such as dog beds in-  In Bristol, fish are the most   news service Pet B2B.  especially in the Far East,” the
             creased in value by 25 per cent   popular pets, kept by 52 per cent   Massimo Parise has taken   entrepreneur is quoted as say-
             over the last year from the start   of the city’s inhabitants, while the   charge of Pet 360 as sole direc-  ing on Pet B2B. He added that
             of 2020.                   citizens of Southampton (45 per   tor. “We will soon move our of-  he intended to continue the co-
               Manchester and Leeds are   cent) consider rodents to be the   fices to the province of Vicenza   operation between Pet 360 and
             the places where the most   coolest pets.             with the aim of expanding the   United Petfood.



             PET worldwide 2|2021                                                                                    11




       PWW2021-02_Buch.indb   11                                                                                06.05.2021   11:36:46
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