Page 17 - PET worldwide issue 2/2021
P. 17

Convenience food and treats                           Pet requisites and accessories

               (in mio euros; bricks-and-mortar retailers)           (in mio euros; bricks-and-mortar retailers)
               Species                                              2019             2020    Change    Species                                              2019             2020    Change

                    Dogs             1 507   1 567       +4.0%            Dogs               215     225        +4.7%

                    Cats             1 596   1 680       +5.3%            Cats              208      218        +4.8%

                                                                          Cat litter        284      292        +2.8%
                    Cage birds         65      67         +3.1%

                                                                         Cage birds          32       33        +3.1%
                    Ornamental fish    53      55        +3.8%
                                                                          Ornamental fish   185      190        +2.7%
                    Other              87      91        +4.6%
                                                                          Small animals      93       95        +2.2%

               Source: IVH/ZZF                                       Sourcs: IVH/ZZF
                                                                   addition, food for wild birds gen-
               Pet population                                      erated sales totalling 128 mio eu-
               (in millions in German households)                  ros, an increase of 2.4 per cent
                                                                   over the previous year.
               Species                                              2019             2020   in households

                    Dogs              10.1    10.7         21%     Everything feline
                                                                   Sales in the pet requisites and
                    Cats              14.7    15.7        26%
                                                                   accessories segment by sta-

                    Small animals     5.2      5.0         5%      tionary retailers came to 1.053

                   Cage birds         4.0      3.5         3%      bn euros in 2020, equivalent to an
                                                                   increase of 3.5 per cent compared
                    Aquariums          1.6     1.8         4%
                                                                   with 2019. Cat litter accounted
                    Garden ponds      1.2      1.4         3%      for  the  largest  share  of  sales,
                                                                   growing by 2.8 per cent to 292
                    Terrariums        1.2      1.3         2%
                                                                   mio euros. Requisites and acces-
                                                                   sories for cats (218 mio euros, up
               Source: IVH/ZZF
                                                                   4.8 per cent) and for dogs (225
               Once again, the market for cat   bird food all exhibited a very sat-  mio euros, plus 4.7 per cent) were
             food was the biggest food segment   isfactory trend in 2020. Food for   the fastest-growing categories.
             with total sales of 1.68 bn euros, an   small animals was the third most   Sales of such items for orna-
             increase of 5.3 per cent compared   popular food after cat and dog   mental fish continued to grow,
             with the previous year. The biggest   food; after increasing sales in the   up by 2.7 per cent to 190 mio
             growth driver were treats (includ-  preceding year, it grew again in   euros. After achieving the same
             ing cat milk), with sales growing   the classic distribution chan-  result in 2019 as in the preceding
             by 9.4 per cent to 268 mio euros.   nels (91 mio euros, up 4.6 per   year, sales of items for cage birds
             Moist food (1.105 bn euros, plus 5.0   cent). Likewise positive was the   in this segment increased by 3.1
             per cent) and dry food (307 mio eu-  market for food for ornamental   per cent to 33 mio euros in 2020.
             ros, plus 2.7 per cent) also recorded   fish (55 mio euros, plus 3.8 per   Sales of requisites and accesso-
             significant growth.        cent) and, after modest losses in   ries for small animals ended 2020
               The markets for small ani-  2019, that for cage bird food (67   with an increase of 2.2 per cent
             mal food, fish food and cage   mio euros, plus 3.1 per cent). In   to 95 mio euros, thereby putting



             PET worldwide 2|2021                                                                                    17




       PWW2021-02_Buch.indb   17                                                                                06.05.2021   11:36:52
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