Page 51 - PET worldwide issue 1/2021

Food in harmony

with nature

Petco retails a premium assortment in the medium-price seg-
ment with its Wow brand. Now the brand is getting a makeover.

Wow variety thus delivers essen- such as linseed, herbs and oils.
tial vitamins, minerals and trace The range comprises the varie-
elements. ties Poultry and Carrots, Beef
“Using preferred regional raw and Apple, Chicken and Spin-
ingredients and by manufactur- ach, Fish and Spinach, Lamb and
ing in Austria, I can guarantee Sage and Duck with Mint. Cus-
that apart from the many good tomers can choose between two
things contained in our meals, croquette sizes: 8 mm in diame-
there is not a lot else,” explains ter for all small to medium-sized
the entrepreneur. She rejects dogs, in a 1 kg pack. For larger
animal testing out of personal dogs there is a 6 kg container
conviction. Dog owners can see with 12 mm croquettes. Only the

Company founder Katharina from the open declaration at a Junior variety contains 7 and 10
Miklauz has her products glance what each Wow food mm croquettes.
manufactured exclusively in contains. “The range offers price-con-
Austria.
scious customers an opportunity
Extensive assortment to feed their dog a healthy, bal-
“The best of nature for your best In the moist food range, Wow anced and regional diet,” says
friend,” is the label given by com- comes in trays (150 g) and Katharina Miklauz in summary.
pany founder Katharina Miklauz cans (400 and 800 g) in a va- At the moment, Wow is being re-
to the Wow range. Manufactured riety of Junior, Adult and Senior vamped with a new, more mod-
in Austria, the products have a flavours. Katharina Miklauz par- ern look underlin-
high meat content of up to 90 per ticularly highlights the single-pro- ing its natural, sus- The Wow range
cent, excluding pork. They do not tein food in 400 g cans, which tainable character. includes moist and
dry food.
contain any cereal, preservatives contains 90 per cent meat in pure n
or flavour enhancers. chicken, pure turkey and pure beef
Development of the product varieties. A version with 100 per
portfolio began for Katharina cent vegetables and fruit is also
Miklauz with the question: “What offered. This contains carrots,
does a dog need to live a healthy courgettes, potatoes, spinach,
life?” On this basis she created apple, seaweed, minerals, dan-
a complete food conforming to delion leaves and mineral clay.
international directives and con- Wow is also available as a
taining plenty of fresh meat, nu- premium food, produced with a
tritious vegetables, nutrient-rich high fresh meat content and en-
herbs and high-grade oils. Every hanced with valuable ingredients

PET worldwide 1|2021 51

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