Page 55 - PET worldwide issue 1/2021

New website Carlyle Group acquires Manna Pro

The British company The Company The Carlyle Group, a global invest- sive success story and
of Animals has launched its new ment firm, has acquired a major tremendous growth.
website. The new platform is de- stake in the US-based pet product Carlyle regards its
signed to provide consumers with manufacturer Manna Pro Prod- investment in Manna
solutions to their individual needs ucts from investment funds man- Pro as a continuation
and concerns. It features a quick aged by Morgan Stanley Capital of its long-term global
and easy “Ask the Experts” function, Partners. commitment to con-
which allows pet owners to discover Manna Pro has developed sumer, media and retail,
training and behaviour solutions. into an industry leader provid- in which it has invested
The new website also includes ing nutritionally wholesome more than 21.5 bn dol-
optimised content across the range products for dogs, cats, back- lars of equity since in-
and new images of the products in yard chickens and other com- ception.
action submitted by fans the world panion pets. The St. Louis-based
over. An FAQ page tells consumers company has acquired many of John Howe, CEO of
all they need to know about prod- its competitors in the past few Manna Pro, expects that
his company will
ucts, customer services, retailers years, including Fruitables, Hero continue to grow strongly
and more, according to The Com- Pet and most recently Doggie in partnership with
pany of Animals. Dailies, and boasts an impres- Carlyle.

Tomra Food joins WBCSD Purina plans to build new factory

Tomra Food, a global provider of gional offices and manufacturing Nestlé Purina Petcare has an- The new factory will pro-
sensors, equipment and digital so- locations in Europe, the United nounced a 550-mio-dollar invest- duce dry dog and cat food
lutions for the food supply chain, States, South America, Asia, ment to build a new factory in Wil- brands, including Purina Pro
has joined over 200 forward- Africa, New Zealand and Australia. liamsburg Township, Ohio. The new Plan, Purina One and Dog
thinking companies as the latest The company’s mission is location will join the network of 21 Chow. Purina plans to employ
project member of the World Busi- to enable its customers to im- existing manufacturing locations more than 300 people at its
ness Council for Sustainable De- prove returns, gain operational across the United States and be the new factory location by 2024.
velopment (WBCSD). efficiencies, reduce food waste, company’s first new factory built Many of these jobs will be for
Headquartered in Leuven (Bel- optimise quality and ensure a from the ground up since 1975. professional staff, production
gium), Tomra Food employs 1 500 safe food supply via smart and The new factory is expected to be operators, technical staff and
people in centres of excellence, re- sustainable technologies. operational in 2023. engineers.

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