Page 56 - PET worldwide issue 1/2021

Suppliers

Josera eyes good

prospects in Asia

The products of pet food manufacturer Josera are popular
abroad as well as in its home market. The family company sees

great potential in the Chinese market, among others.

Josera recently made its first most populous country of nearly more than 50 per cent of its over-
delivery to the so-called “Middle 1.4 bn people. all sales, and Josera plans to ex-
Kingdom”, where it established Asia is not unexplored ter- pand its pet food production ca-
ritory for the Bavarian pet food pacity further.
manufacturer from Kleinheu-
bach. Josera already operates Extensive expertise
in Malaysia, Korea, Indonesia Josera is a traditional family-run
and Hong Kong and is seeking company and has been involved
other partners in Vietnam, Thai- in the animal feed business for
land, the Philippines, Taiwan and nearly 80 years. Having started
other countries. The company’s out in the production of feed
export markets include more for livestock such as cattle and
than 65 nations extending from pigs, it has been manufacturing
Europe as far as South America pet food on a large scale since
and Africa. Sales from its foreign 1988. The company attaches
operations already account for great importance to producing

Josera’s 30-metre-high, fully automated high bay warehouse has been
constructed from native wood instead of steel.
Josera Pet Food Guangdong in
Guangzhou together with a Chi-
nese cooperative partner in au-
tumn 2019. The aim is to service
the entire Chinese pet supplies
market from there. Since German
brands are known to enjoy a good
reputation in China, even in the
case of pet products, Josera man-
aging director Stephan Hoose
believes the company has good
market prospects in the world’s Josera products are exported to over 65 countries across the globe.

56 PET worldwide 1|2021

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