Page 48 - PET worldwide issue 1/2021

Suppliers

Global player with

high ambition

Since Terra Canis was established 16 years ago, its creative
ideas and innovative products have turned it into a big player

in the German pet food business. The company has big plans
in relation to exports too.

“Since early childhood, having a agents, preservatives, sugar and developed by Birgitta Ornau is
dog of my own was my biggest flavour and aroma enhancers. based on the evolution of sim-
dream,” recounts Birgitta Ornau, This was scarcely imagina- ple laws of nature. As descend-
founder, partner and managing ble at the start of 2004. No bank ants originally of the wolf, dogs
director of Terra Canis, fondly in or butchery wanted to come on are carnivores and omnivores.
an interview. The male mongrel board. Birgitta Ornau’s concept Apart from meat, innards and
that she eventually
got from a Spanish
pet refuge, however,
was a constant
source of worry
from the outset: he
was very poorly,
refused to eat and
was unable to keep
down the little that
he consumed. As a
consequence, Birg-
itta Ornau became
a pioneer.
Since Terra The ingredients of Terra Canis products are of 100 per cent food grade.
Canis was established 16 years
ago, its creative ideas and inno- and her ambition have taught bones, however, the wolf in-
vative products have turned it all the sceptics a lesson, how- stinctively subsists on fallen
into a big player in the German ever. Terra Canis now claims to fruit, berries, grasses and roots
pet food business. Birgitta Or- belong to the top three premium (partly via the stomach contents
nau’s plan was to revolutionise dog foods and describes itself as of its prey). The healthy, nutri-
the pet food market with prod- a market leader and pioneer in ent-rich list of ingredients de-
ucts based on raw materials of the field of dog food containing rived from this forms the model
100 per cent food-grade quality. food-safe ingredients. for the entire product range of
All ingredients were to be free of Terra Canis.
animal and bone meal, inferior Laws of nature Unlike conventional moist
animal and vegetable by-prod- With its varied recipes, the nu- food for dogs, the ingredients
Birgitta Ornau has a plethora of
creative ideas for the future too. ucts, abattoir waste, binding tritional principle of Terra Canis are of 100 per cent food qual-

48 PET worldwide 1|2021

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