Page 46 - PET worldwide issue 1/2021

Suppliers

A fresh look at

fibre innovation

Manufacturers are looking for unique and functional ingredients.
As a leader in the manufacture of fibre products, JRS offers a

comprehensive range and toolbox of fibre ingredients that are
suitable for all manufacturing processes and formulation options.

In recent years, there has been a sources are primarily known for riched with concentrated cellu-
steady stream of market-driven their ability to keep a pet’s diges- lose fibres can help to control
new product developments in tive system healthy and balanced. weight better in cats and dogs
the pet food and treat market. In- Clinical studies have shown that without affecting food palata-
creased awareness of the nutri- supplementing dry and wet cat bility. Oral health is another top
tional and technological benefits food with cellulose fibre helps to concern among pet owners. Ap-
of ingredients such as fibre is reduce typical hairball symptoms proximately 70 per cent of cats
prompting manufacturers to de- “FEEDING COMPLETE FOODS RICH IN NATURAL
velop more holistic solutions. Si- FIBRE IS UNDOUBTEDLY GOOD FOR A PET’S HEALTH“
multaneously, plant-based fibres
fulfil the demand of consumers for
natural sourcing, sustainable life and to increase faecal hair excre- and 80 per cent of dogs develop
cycles and natural pet well-being tion in cats. some form of oral health prob-
– good news for attractive pet As with humans, the number lem by the time they are three
food marketing, as JRS stresses. of obese pets increases year by years old. According to JRS, clini-
Feeding complete foods rich in nat- year. According to the Associa- cal studies have proved that den-
ural fibre is undoubtedly good for a tion for Pet Obesity Prevention tal foods and treats enhanced
pet’s health, a fact that is backed (APOP), nearly 60 per cent of with specific cellulose fibres
up by an array of scientific studies. cats and 56 per cent of dogs in work more effectively to promote
The JRS Technical Competence As components of pet food and as the US are overweight or obese. oral health in dogs than fibre-free
Centre in Rosenberg (Germany). functional ingredients, specific fibre Weight management foods en- control products. The consist-

46 PET worldwide 1|2021

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