Page 36 - PET worldwide issue 1/2021

Sustainability

Photo: Gerd Altmann, Pixabay Protecting nature and the environment

is largely down to humans.

Investing in the future

Sustainability and environmental protection go hand in hand
and are important priorities in every corporate culture. Scarcely

any business sector has as many opportunities in this respect
as the pet sector.

Companies have many options For companies to grow and ral resources; improved environ-
for making an effective, long- increase sales, the economy mental protection and sustaina-
term contribution to protecting makes use of valuable natural ble development are in fact only
the environment and slowing resources, resulting in turn in made possible by an advanced
climate change. Experts believe waste and pollutants that take economy.
that this not only benefits nature
but is also reflected in a compa- “THE MORE AN ECONOMY GROWS, THE GREATER ITS
ny’s commercial success. At first CAPACITY FOR ENVIRONMENTAL PROTECTION”
glance, the environment and the
economy may appear to be oppo-
sites; but as well as forming the a toll on the environment. Eco- The goal must be for eco-
basis for all life, nature is a source nomic growth thus seems to nomic growth and environmen-
of important resources, such as depend on degradation of the tal conservation to grow closer
water, timber, stone, coal and environment. The economy can together as part of the so-called
oil. At the same time, it utilises continue to grow, however, with- “green economy”. “Green econ-
organic waste products. out drawing so heavily on natu- omy” describes a way of doing

36 PET worldwide 1|2021

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