Page 40 - PET worldwide issue 1/2021

Sustainability

BEWITAL petfood
Action rather than words

www.bewital-petfood.com

German pet food manufacturer BEWITAL petfood does not lations, using eco-friendly cogeneration to produce heat and
highlight sustainability in its communications. “We care about power, while the remaining electricity requirement is satisfied
environmental protection because we are committed to it, by hydropower. Rather than being implemented in isolation,
not because the advertising impact is paramount,” explains these and countless other measures have been part of a
managing director Dr Jürgen Wigger. For its BELCANDO and certified environmental management system conforming
LEONARDO brands, for example, BEWITAL has developed a to the DIN 14001 standard for more than ten years.
particularly environmentally friendly process for producing
dry food from fresh meat. The project, which saves around
30 per cent of CO emissions and a significant volume of
2
water compared with conventional products, was supported
by the environmental innovation programme of the Federal
Environment Ministry. According to the company, this dem-
onstrates that the process is an extraordinary achieve-
ment in the sphere of environmental protection. In addition,
BEWITAL generates its own power from photovoltaic instal-

Interquell
Goood: sustainable from field to food bowl

www.goood-petfood.de

“Together we are changing the world,” is the motto of Goood. and a new look now enable customers to see for themselves
The young Bavarian brand, a recipient of the Ethical Award, how key objectives such as regional sourcing, social en-
champions premium dog food of gagement, animal welfare and en-
natural origin that is good for dogs vironmental and climate protection
and the planet. “More and more dog are advanced. “We don’t travel to the
owners want to feed their pets with a end of the earth for our ingredients,
clear conscience. We have to create but our commitment extends that
the prerequisites for this,” says Goood far.” For every kilo of Goood, there-
product manager Andreas Müller. This fore, a #DoGoood initiative is sup-
is why only high-quality, certified ported, such as training sheepdogs:
meat from animals reared outdoors, “By doing this, we enable children in
sustainable fish from species-appro- Togo to attend school rather than
priate breeding, select vital elements tending animals.” 29 100 trees have
and regional vegetables are used for
already been planted worldwide to
Advertisements all product varieties. Improved recipes offset carbon emissions.

40 PET worldwide 1|2021

PWW2021-01_Buch.indb 40 12.02.2021 13:04:11