Page 43 - PET worldwide issue 01/2023

Josera
Pet food with passion

www.josera.de

Josera means passion – for our dogs, cats and horses, for gases by means of other projects. To follow this triple target,
super-premium quality from Germany and for sustainable the entire value chain of all products is monitored continuously,
solutions. As a pet food producer based in Kleinheubach, without losing sight of consistently high quality.
Bavaria, the brand brings over 80 years of experience to On site, a variety of measures helps to achieve this. Among
the table. No artificial colourings or flavourings are added other things, a state-of-the-art production plant, power gene-
to any Josera dry or wet food. The result is highly digestible ration thanks to the outstanding primary energy efficiency
and extremely easy-to-tolerate recipes with a demonstrably of the company‘s own energy centre, and the storage of
high level of acceptance. The raw ingredients and recipes products in a high-bay warehouse made of PEFC-certified
are developed and regularly tested by nutrition experts in wood from regional forestry. Tanzania‘s Ntakata Mountains
our own accredited laboratory. forest conservation project compensates for all unavoidable
Josera offers the right menu for cosy couch potatoes to agile on-site emissions.
athletes, from puppy to senior age. For dogs, there is a huge To find out how Josera intends to continue leading the way,
selection of dry food and, since 2021, the Meat Lovers wet read the brand‘s latest sustainability report at Josera.de/
food range. The whole Josera cat food world is waiting to nachhaltigkeitsbericht2021.
be discovered by picky pets: a range of different dry foods is
accompanied by equally tasty wet foods from fillet to
paté. These are now also available in a practical, recy-
clable 85 g or 200 g can. This is not to forget crunchy
treats for dogs and cats, too.
The entire Josera production process is climate-neutral.
Its slogan is: avoid C0 where it‘s possible, cut CO
2 2
where it‘s not, and compensate for surplus greenhouse

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