Page 40 - PET worldwide issue 01/2023

Sustainability

Marketing director Meriel Selier and
quality assurance manager Arthur
Hartman in front of the Yarrah head
office at Harderwijk near Utrecht.

Pioneering organic

pet food

The origins of organic dog food brand Yarrah date back to

1992. The Dutch company is thus a pioneer of organic dog and
cat food, distributing its products to 30 countries.

At a time when it was still cus- produce tasty, high-quality food tries, with organic supermarkets
tomary across the pet sector without putting an unnecessary constituting its most important
for pet food to contain chemi- burden on natural resources. Pet distribution channel alongside its
cal colouring agents, flavour- health was the highest priority: own web shop, which operates in
ings and fragrances, the Yar- why shouldn’t good food have a ten countries, and speciality online
The warehouse at the company’s
headquarters has space for 3 000 rah company decided to pursue positive effect on pet health, as retailers. High street pet stores ac-
pallets. a different path. Its aim was to it does in the case of humans? count for just five to ten per cent of
That is the question company overall sales. Yarrah has focused
founder Jan-Jaap Roelevink from the outset on its own brand
asked himself and went on from and has no plans to enter the pri-
there to create organic dog food, vate label business in future. Its
which he also fed to his Bernese most important country markets
mountain dog Dano. in terms of sales are France, the
Netherlands, Germany and the
Distributed to 30 countries UK. The company also perceives
More than 30 years after it was es- considerable growth potential in
tablished, the company is market Poland and the Nordic countries.
leader for organic dog and cat Yarrah has even been shipping
food despite growing competition. products to Japan since 1997. The
It markets its products in 30 coun- range features dry and moist food

40 PET worldwide 1|2023

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