Page 36 - PET worldwide issue 01/2023

Distribution

“We set the trend”

ˇ
The Czechia-based Placek Group is taking a new approach.

hard to achieve the best cus- home delivery of purchases,
tomer experience. Next to as- Super zoo family loyalty pro-
sortment innovations, we focus gramme and omnichannel sales
on digitalisation and customer with the click & collect service.
service as well. We set the trend The payment service provider
in the pet supplies business,” he Mastercard cooperated in the
says. implementation of the project.
ˇ
The Placˇek Group is a family Michal Carný, the CEO of Master-
enterprise that has been active in card for the Czech Republic and
the pet supplies business since Slovakia, says: “As a technology
1986. It is one of the key play- company, we are constantly try-
ers in the European pet supplies ing to advance the entire pay-
market, operating over 320 re- ment and shopping process so
tail stores in the Czech Republic, that it is as comfortable, user-
Slovakia, Poland and Latvia and friendly, fast and, above all, safe
employing more than 2 500 staff. as possible for the customers. I
The first self-service pet store has The pet retailer has opened The wholesale channel distrib- am very happy that we share a
opened under the Super zoo brand the first self-service pet store utes pet products to more than common vision with our part-
in Týn nad Vltavou, approx. 150 km
south of Prague. in Europe under its Super zoo 1 000 customers in 20 countries. ners and are gradually present-
brand in Týn nad Vltavou, ap- The group states its annual turno- ing the future of shopping not
prox. 150 km south of Prague. ver at over 260 mio euros. only in Prague, but also in other
According to Placˇek, customers Super zoo 24/7 is another in- regional cities.” n
will now be able to buy supplies novation that will be included in
and food for their pets 24 hours the list of services, such as the For Dušan Placˇek, the owner and
a day, 7 days a week – it will unpackaged sale of granules founder of the Placˇek Group, the
new concept underpins the position
be possible to shop around the called nasyptesi, in-store groom- of Super zoo as market leader in the
clock instead of during standard ing salons, in-store vet, fastest Czech pet supplies business.
opening hours. Super zoo plans
to open 24/7 self-service stores
in other cities over time.
For Dušan Placˇek, the owner
and founder of the Placˇek Group,
the new concept underpins the
position of Super zoo as market
leader in the Czech pet supplies
business. “At Super zoo we try

“AT SUPER ZOO WE TRY HARD TO ACHIEVE
THE BEST CUSTOMER EXPERIENCE.”
Dušan Placˇek

36 PET worldwide 1|2023

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