Page 41 - PET worldwide issue 01/2023

and treats for dogs and cats as used in the dog and cat food are also has close partnerships and
well as organic cat litter. Prod- sourced from organic farmers cooperative links with a number
ucts for dogs and cats account and livestock owners. Yarrah of pet welfare organisations and
respectively for half of total sales. pays personal visits to all sup- cat cafés. Eighteen months ago,
Since 1995 the company has also pliers so that it can see for itself the company began to increase
included vegetarian dog food in that the livestock raised there re- its online communications, ac-
its portfolio. ally do live a good life and that cording to marketing director
the raw ingredients are organic. Meriel Selier, including on social
Lean organisation This has been the job of quality networks, where it is represented
Yarrah’s expansion has received assurance manager Arthur Hart- increasingly by advertisements.
substantial support from Vendis mann for over 15 years. The raw n
Capital, which assumed an in- ingredients are only processed to
terest in the Dutch organic pet produce food when the company
food supplier in 2012. In 2016, is convinced that everything is as
the company was sold to Dutch it should be. Just how seriously Yarrah embraces sustainability
investor AAC Capital. Despite its the company takes issues such as
prominence in the market, the animal welfare, social and envi- Several years ago, when sustainability was still far from being a
pet food manufacturer, which is ronmental compatibility and food big thing in the pet sector, Yarrah gave serious thought to how
based in Harderwijk near Utrecht safety is also evidenced by the the ecological footprint of pet food production could be reduced.
and employs 25 people, favours countless certificates that Yarrah “We believe that organic pet food is a big part of the solution in
a lean organisation. Yarrah has has gained. It is even one of the these times of climate crisis,” states quality assurance manager
concentrated from the start on few pet food suppliers to boast Arthur Hartman. He refers to the numerous benefits of an organic
sales and marketing and on the the B Corp certificate. Yarrah has landscape: minimal impact on the environment, fewer animals
acquisition and development of also achieved the maximum score in farmyards, no use of pesticides, no long transport distances
new products. In addition to the of 100 points in the UK’s Good for animal feed, farmers caring for the soil and no monoculture.
administrative functions, a ware- Shopping Guide, a feat that is
house accommodating 3 000 pal- rather unusual for a company in
lets is also located at the com- the pet food industry. The Good
pany’s headquarters. Yarrah’s Shopping Guide features com-
production and logistics, on the panies that do no harm
other hand, are outsourced with to people, pets or the en-
production facilities located in vironment. The company
the Netherlands, Germany and
the Czech Republic.

A host of certificates
The company has always been Everything for cats 
firmly convinced that organic
food enhances the coat of dogs
and cats, improves bowel move-
ments and energy levels and also
reduces allergic reactions after
a change of food. In contrast to
some other market players, or-
ganic pet food was a conscious
decision for Yarrah rather than
simply a stunt. The ingredients

The product range for dogs.
PET worldwide 1|2023 41

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