Page 47 - PET worldwide issue 01/2023

dently not felt the impact of in- folio. She believes that cat food, Focus on sustainability
flation and consumer reticence where Terra Canis markets the Sustainability was already a high
yet, or at least has only been af- Terra Felis brand, has great growth priority for the company, and great
fected to a small extent. Double- potential, along with treats for importance was attached to eco-
digit sales growth was recorded dogs and cats. The managing di- friendly, energy-efficient construc-
by the company in the first ten rector’s view of cat food as a tion when the plant in Peters-
months of last year, according to growing segment but one that is hausen was being built. Produc-
Reinarz. He is confident that the capable of being developed much tion is powered entirely by green
super-premium segment in further by Terra Canis is based energy, while a meadow has been
which Terra Canis operates will primarily on the small feline range created across the entire roof of
be hit less hard by the crisis than compared with dog food. Changes the plant and planted with special
other price categories. The com- are to be made here, and the qual- grass varieties and flowers as a
pany uses primarily German raw itative advantages of Terra Felis contribution to renaturing of in-
material suppliers, where possi- are to be communicated to con- dustrial spaces. This environment
ble those based in the region. In sumers much more emphatically offers bees and birds a natural
past years this has helped to in the future. habitat and food. The new refrig-
maintain supply chains, says Re- erated warehouse opening at the
inarz, as has the fact that Terra Export plans end of 2023 will also be planted
Canis invests a lot in constantly A more prominent role in inter- with grass.
increasing its production capac- national markets is also expected Recycled paper has
ity. In its production plant in Pe- to be a focal point for Terra Canis been used to manufacture
tershausen near Munich, which in the next few years. Its export the climate-neutral single-
only opened in 2019, the com- quota is currently 20 per cent, use packaging used for
pany has recently expanded its although the company is already trays of tins and shipping
autoclave capacity, launched an- distributing its products to 15 coun- cartons. In this way, Terra
other production line for cat food tries. This shows how far ad- Canis is supporting forest
and procured a new mixer. The vanced Terra Canis is in the conservation projects in Bra-
plant is now operating two shifts German-speaking countries, be- zil. A line of the company’s
to satisfy the high product de- cause its turnover abroad is any- own foods will provide long-
mand and talks are underway thing but small, according to To- term funding for specific en-
regarding extending the produc- pilnytska. Italy and France are vironmental projects related
tion hours. “We are doing every- among its main European mar- to sustainable energy, clean
thing we can to raise plant out- kets, and the company is experi- oceans or reforestation, with
put,” comments Reinarz, an- encing strong growth in Asian a donation made to a par-
nouncing that a refrigerated markets such as Japan, Korea ticular project for each can
warehouse accommodating 650 and Hong Kong also. The com- of food sold. Terra Canis will
pallets is to be commissioned, pany’s web shop has proven to also continue to be actively
probably in the fourth quarter of be a successful distribution engaged in increasing its
next year. channel alongside high street sustainability by testing al-
stores and online retail, raising ternatives to meat more of-
Expanding the assortment the com pany’s profile and in- ten in future as a source of
for cats creasing its presence abroad. This protein for its pet food prod-
Dog food still accounts for 90 per currently operates in the German- ucts. In particular, it is look-
cent of sales at Terra Canis, with speaking countries, Italy, France ing to develop treats and dry
moist dog food by far the biggest- and Spain, and assumes a key food products for dogs that Terra Canis aims to highlight the
selling product. Topilnytska aims role in Terra Canis’s distribution are manufactured on the ba- quality advantages of Terra Felis in
to broaden the company’s port- concept. sis of insect protein. n future consumer communications.

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