Page 49 - PET worldwide issue 01/2023

The latest production
machinery is used.

and extensively documented test Professional Animal line caters operative initiative is to extend
series are undertaken in which to professional groomers and the company’s success in the
the machines cut copper wire, veterinarians, and products sanitary field to the pet sector
which is most similar to pet and for every grooming application also. Wahl will support special-
human hair, over a number of for horses and in the livestock ity retailers in future with product
hours. sphere are developed under this videos (QR code) and test show-
The clipper sets produced brand. There is also a product ers to explain to customers how
in St. Georgen are legendary line for hairdressers and barbers. the product works.
among experts and their man- Moser Animalline is the prod- The trend in the market
ufacture is a complex process. uct group for private users, who continues to be positive for Wahl.
The individual parts are cut obtain the appliances primarily It seems that dog owners and At the heart of product
from a steel band and then pass from pet stores. This line com- groomers are opting more than presentation in pet stores are the
through several stations and 14 prises seven appliances along ever to acquire a high- quality test stations. Around 3 000 of these
are already in use in the Central
processes to turn them into the with numerous grooming tools. clipping machine as well as Europe region, with plans for further
end product. It is not for noth- Shampoos and care prod- a trimmer. n expansion here.
ing that this process forms part ucts are not yet included in the
of the company’s core compe- range, with one exception: the
tence: even the grinding stones paw spray, Moser Pretty Paw,
required for this, so-called pro- which has become established
filing rollers, are manufactured and is obtained from a German
in-house. supplier.
The appliances are then as- With the acquisition of market-
sembled at a number of assem- ing distribution across Europe
bly stations, in part by hand and for the Hansgrohe Dog-Shower,
partly in elaborately designed ro- a product that is not manufac-
bot facilities. Around 1.4 million tured in house has been intro-
products are manufactured an- duced into the assortment for
nually in this way in St. Georgen. the first time. Hansgrohe is a pre-
mium brand of sanitary products
Multibrand strategy based in Schiltach, not far from
The range continues to be cat- St. Georgen. It has developed a
egorised into three product range of specially designed dog
groups. The company’s Wahl showers, and the aim of this co-

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