Page 53 - PET worldwide issue 01/2023

The dog accessories are character-
ised by their elegance, long service
life and high level of functionality.

select outlets with a mindset
that is on the same wavelength
as the two founders of the com-
pany. The company’s own on-
line shop accounts for 20 per
cent of its overall sales. Prod-
ucts are delivered to the cus-
tomers from a 250 m ware-
2
house directly adjacent to the
head office.
The quality products of 2.8
are sold not only in Italy but
also in Germany, Sweden, Nor-
way, Switzerland, the UK and a
number of Asian countries. Dog
product was to be named af- as possible and also satisfy the beds, leashes and collars are
ter a well-known photographer owner’s sense of style. especially popular, says Bus-
or other artist who had signifi- solotto. The USA is also viewed
cance for her. The ideas put for- Exports becoming as a market with great growth
ward by Bussolotto and Vedana more important potential. As the markets in Ger-
were very popular and over the It is self-evident that the prod- many and Switzerland are be-
years they have built up a con- ucts cannot be found in the su- coming increasingly important
siderable network of suppliers permarket or any old pet store. for 2.8, the company intends
and customers on the road to 2.8’s customers include furni- shortly to appoint a member
success. 2.8 employs five staff ture stores, luxury goods busi- of staff who will develop direct
and works with seven Italian nesses, concept stores, high- contacts with the clients in these
manufacturers operating lo- class dog boutiques and other countries in particular. n
cally. The company offers a
steadily growing range of items
extending from dog bowls, beds,
blankets and cushions to towels,
transport boxes, leashes, col-
lars and other accessories. Its
Greenie line also offers best-sell-
ing products in which the leather
has been replaced entirely by
sustainable, animal-friendly
materials. One of the compa-
ny’s main concerns is that all
designer articles must be practi-
cal to use and also long-lasting. The steadily growing range
They must be washable, hand- extends from dog bowls, beds,
made and hardwearing, should cushions and blankets to towels,
transport boxes, leashes, collars
make a pet’s life as comfortable and other items.

PET worldwide 1|2023 53

PWW2023-01_Buch.indb 53 31.01.2023 16:18:57