Page 29 - PET worldwide issue 01/2023

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the number of products offered the pet chain’s ecosystem. Digi- modernised store much better 1 Towards the front of the retail
has been increased by as many tal products and innovative ser- than before and that they feel area are a number of touchpoints,
as 200 to 7 000 in total. vices from Fressnapf’s fnx unit very comfortable here,” com- which entice customers to spend
more time in the store browsing.
To the rear of the retail area, are presented, while an order- ments the Fressnapf director. Toys and impulse purchase
basic requisites such as pet ing service provides full access From the financial standpoint items are on offer here.
food and cat litter are located to the online range. The service also, everything is looking good.
2 The Meat Corner stocks a wide
on three-metre-high shelving. centre can also be used to host “Sales have increased sub range of bones and raw food
When customers head for the discussions between vets and stantially with the new concept,” products along with unpackaged
tills and exit, they pass a num- pet owners, for example. adds Windhaus. Profit margins treats from the food bar.
ber of touchpoints at the front of Directly adjacent to this in have also risen, chiefly because
the shop. These are sales gon- the Krefeld store is the Meat Cor- the non-food element accounts
dolas 1.6 metres high displaying ner, which stocks a full range of for a larger proportion of goods
primarily toys and impulse-buy bones and raw food products sold. n
items. These shelves are also a along with unpackaged treats
different colour from those used from the food bar. It is a modu-
for the rest of the assortment. lar feature that assumes an im-
This shelving arrangement portant role in the new store con-
renders the store layout transpar- cept and comes in three different
ent, giving customers a complete sizes depending on the size of
overview of all merchandise the retail area. The till zone has
groups on entry to the store. A also been considerably enlarged
key feature of the new concept is to accommodate other services
a multifunctional service centre, including informative talks, re-
which is positioned in the middle turns and assistance with con-
of the sales floor in Krefeld. Seat- struction.
ing and a table are placed here
for consultations to take place, Initial reaction
and Fressnapf’s pet guides can The first few weeks following
be downloaded using a QR code. the introduction of the new store
Dog weighing scales are also to concept in Krefeld have proved
be found here. In addition, the highly promising, says Wind-
service centre constitutes an in- haus. “We are hearing from our
terface between the stationary customers repeatedly that they A key feature of the new concept is a multifunctional service centre.
store and digital offerings from can find their way around the This is positioned in the middle of the sales floor in Krefeld.

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