Page 28 - PET worldwide issue 01/2023

Distribution

Future Store 3.0

has arrived

At Fressnapf a new Future Store generation has been launched.
The company hopes that the new store concept, which is to

be rolled out gradually across Europe in the next few years,
will boost growth further.

A bigger shopping experience, assumes a significant share of in recent months, rendering the
greater interaction, more cus- the responsibility for the concept concept scalable and meaning
tomer guidance and a clearer of the new Future Store genera- that it can be implemented in
overview of the retail area: all tion. Windhaus is an experienced stages in all of the 1 800-plus
these are the benefits of the Fu- retailer with a career extending stores in the next few years. The
ture Store 3.0 concept, which back over 20 years. Before join- chain is already realising the Fu-
the Krefeld pet store group has ing Fressnapf in July 2021, he ture Store 3.0 concept in newly
spent a lot of time developing. occupied managerial roles in opened branches.
well-known companies includ- Most of the pilot stores are
“THE NEW CONCEPT IS INTENDED TO ELEVATE ing Sport Scheck, Walbusch, Fressnapf XXL stores. The new
FRESSNAPF TO A NEW LEVEL.” Casamoda and the Otto Group. store concept was also un-
Oliver Windhaus veiled at the company’s base in
The test phase Krefeld-Linn in a 600 m clas-
2
After establishing the basic out- sic Fressnapf store in summer
“The new concept is intended line of the concept in summer 2022. The modernised store was
to elevate Fressnapf to a new 2021 when the Fressnapf XXL opened on 19 September.
level,” explains Oliver Windhaus. pilot store opened in Krefeld, the
As vice president of corporate retail group has been refining the Implementation
store design at Fressnapf, he details in the last few months. It Even on a smaller retail area, the
has opened other pilot stores in sales floor designed according
various locations: three in France to the new concept has a bright,
(Grenoble-Echirolles, Herblay and modern look and a clear layout
Saint-Genis-Pouilly), two in Ger- organised according to species
many (Eislingen and Krefeld-Linn and merchandise category. The
at Fressnapf’s base) and one each store fittings combine Scandina-
in Austria (Klagenfurt) and Den- vian design and an industrial look
mark (Ikast). Aspects of the con- with the intention of generating
cept have been optimised further a strong feelgood factor for the
customers and enticing them to
As vice president of corporate browse and explore, thereby ex-
store design at Fressnapf, tending their stay in the store. Al-
Oliver Windhaus has assumed though the new store concept of-
a significant share of the respon-
sibility for the concept of the fers more space on the retail floor
new Future Store generation. and creates an airy impression,

28 PET worldwide 1|2023

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