Page 27 - PET worldwide issue 01/2023

ping. But it is no longer a disaster: medicines managed to ensure the ever, it has become more com-
we have stabilised our processes availability of quality goods in a plicated nowadays. Organising
sufficiently compared with how short time. any production takes months of
things were in the spring. hard work and sizeable invest-
Given the hryvnia devaluation, ments. For example, you need to
What is the relationship be- do you see opportunities for im- invest tens of thousands of dol-
tween the Ukrainian pet prod- port substitution? lars in a mould alone if you want
uct market and Russia? to make a new plastic bowl, cat
Our brands — Priroda, Pet Fash- litter box, or carrier. We cannot
The good thing is that the ion, ProVET, and Special One — order the entire size chart at
Ukrainian pet product market did started as import substitutions. once, but we are doing it step by
not depend on Russia, apart from For example, we saw 25 years step. I am sure that buyers will
with regard to anti-parasite medi- ago that European rodent mixes see more Ukrainian products in
cines and vitamins. But foreign were produced from high-quality just six months, including those
suppliers and Ukrainian manufac- Ukrainian grain and started mak- made by our company.
turers (including us) of veterinary ing Ukrainian analogues. How- n

Expansion continues even in times of war

Suziria Distribution, part of the Suziria Group and the largest national sures fast and reliable sales of products across all of Ukraine, even
distribution company in Ukraine by its own account, continues to in territories exposed to high levels of danger.
expand its distribution hubs. The company stated that it was running Suziria Distribution wants to continue its expansive strategy. The
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four distribution centres by the end of 2022: in Kharkiv (5 500 m , company says that it is considering expanding the Kyiv distribution
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6 000 SKU), in Kyiv (2 000 m , 5 000 SKU), in Lviv (3 200 m , 4 000 SKU) hub up to 10 000 m in the second half of 2023. The company be-
and in Kalush (5 300 m ). Another warehouse in Ivano-Frankivsk lieves that even during the war it doesn’t have the right to reduce its
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was operating temporarily while restructuring processes were go- delivery service quality, either for the clients or for the brands that
ing on. it is distributing in Ukraine. “After all, being as close as possible to
As a result, the company reports that its coverage has a new, customers is vital for business these days,” said Serhii Demchenko,
vastly expanded structure, which not only creates greater stability director of Suziria Distribution.
of supply from foreign partners to the west of Ukraine but also en-

The photos show the brand new distribution centre in Lviv, which was opened in November.

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PWW2023-01_Buch.indb 27 31.01.2023 16:18:08