Page 52 - PET worldwide issue 03/2022

Dog food

3 If we look at the big picture, which the food is made, and directions on the mental and
we see remarkably few differ- try to avoid components that cultural levels. In some places
ences between the demands could potentially be harmful or the message of sustainability
in various countries. There are regarded as chemical products. and personal contribution to the
certainly countries where price They know how to check the in- ecological future of the planet is
plays a bigger role, but there is formation declared by the manu- closer, in some places a gener-
actually always room for qual- facturer, and if this matches their alisation with a balanced human
ity products and that is what values and views. We are aware diet is, and elsewhere vice versa,
we stand for. There are also of all the challenges and that is the idea of rejecting the identifi-
countries where religion plays why, after the first 26 years in cation of the human and canine
a role, also in the production of the pet business, we are ready diets is picked up. In all coun-
dog and cat food. There you see to produce food for dogs and tries, people love their pets and
some shifts in ingredients, which cats on our own. The holistic ap- pay great attention to the choice
have no effect on the quality of proach to nutrition is the result of food and realise the respon-
the product. Furthermore, you of the interaction of physical and sibility beyond pets. So we con-
see different trends emerging. It spiritual aspects in the life of a sider the love of pets to be the
is striking that on the one hand person or their pet. We strongly catalyst for development and the
believe that healthy, biologically primary source of trends. Unfor-
“LOCAL PRODUCTION IS ONE OF THE BIGGEST TRENDS appropriate food can be nutri- tunately, we have experienced at
ALONGSIDE HUMANISATION.“ tional and tasty. All ingredients first hand the impact of the war,
Timo Pärssinen, Vafo Group of the Savory range are fully nat- including the following: inflation,
ural and mixed to give a terrific a dramatically increasing level
taste, allowing you to treat your of unemployment, and a general
pet with yummy food by simply decline in the well-being of the
vegetarian dog food is on the giving the animal a daily diet; this population. What is significant is
rise, but on the other hand, we is the way to prove your love. that customers try to stay on pre-
have had to build our new fac- mium or super-premium class
tory in such a way that an extra- 2 Although there are no acute food as long as they can, prefer-
high meat percentage can be problems, we all see some insta- ring to limit buying something for
processed because this demand bility in the availability of differ- themselves while still choosing
is also increasing. You can also ent raw materials. Moreover, we well-balanced pet food. This indi-
see these trends in the various have noted the rise in the price cates a high level of awareness
countries. of ingredients. For ourselves, we of consumption and we deeply
  have decided on further expan- admire our people. For all 30
Polina Kosharna, CEO of Suziria sion of the range using local raw years, the mission of the com-
Company Group (Ukraine) materials to minimise risks asso- pany has been to develop a cul-
1 It is a fact that dog food al- ciated with their availability and ture of pet care and now we see
ways occupies the largest space to simplify supply chains. We that indeed this is advanced in
on the shelves of pet stores and care about our four-pawed con- Ukraine. A great example is that
at the same time shows high sumers and are trying our best to despite the war, people continue
growth due to the attitude of ensure a constant supply of our to buy ready-made pet food for
pet owners towards their pets products. their beloved pets. We hope that
as children. Modern buyers are after Ukraine wins, people will
more attentive and demanding 3 The main trends are spread be able to return to a peaceful
in respect of the composition; all over the world, the main differ- life, when the best trends in the
they analyse in detail the com- ence is the level of involvement industry will become important
position of the ingredients from and the speed of accepting new again. n

52 PET worldwide 3|2022

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