Page 47 - PET worldwide issue 03/2022
P. 47

the development of CO -neutral   in particular high costs, an ab-
                              2
             production models.         sence of managerial experience
                                        in implementing the change and
             Cooperation the            the lack of eco-friendly alterna-
             key to progress            tives. Many of the respondents
             Many companies cited changing   hoped that more political sup-
             customer requirements above all   port would be given in future to
             as the driver for sustainable pro-  medium-sized companies trying
             cesses along with their own cor-  to achieve greater sustainability.
             porate values, which accorded   One thing became increas-
             a high priority to the protection   ingly clear at the Interzoo ses-
             of nature and the environment.   sion: when it comes to a topic
             Statutory regulation and poten-  as complex as sustainability, an
             tial competitive advantages were   ongoing exchange of experience
             also instrumental in companies   and opinions with other compa-                                            Photo: WZF, Thomas Geiger
             moving towards greater sustain-  nies in the pet sector is extremely
             ability. Factors named by the   important. And this is the reason
             companies surveyed as a deter-  why WZF is focusing so closely   Dr Rowena Arzt, director of exhibitions at WZF, led a multifaceted session
             rent to more sustainability were   on this issue.    n  on sustainability at Interzoo.














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       PWW2022-03_Buch.indb   47                                                                                12.07.2022   09:22:08
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