Page 49 - PET worldwide issue 03/2022

Carefully selected treats are
growing in popularity in the
speciality trade.

essary to look increasingly for For consumers in particular, re- popular, while interest is growing
alternative sources of protein to gional origin and sustainability in the origins and composition of
replace animal proteins. are just as important as the infor- pet food and the production pro-
Alternative protein sources, es- mation that a food contains no cesses involved. According to
pecially insects, are not well re- additives or preservatives. all the industry representatives
ceived by all shoppers and pets, Mera petfood provides a suc- consulted, however, the trend-
however, and in consequence cinct insight into the procure- ing topic is undoubtedly the
several manufacturers are hold- ment situation: “The growing wide variety of treats available.
ing back because there are no number of dogs leads to rising These constitute a product that
reliable long-term studies avail- demand, but the number of ani- combines the latest trends while
able as yet. One manufacturer mals being slaughtered is falling being rich in protein with a high
went as far as to tell PET world- as a result inter alia of changes meat content, yet devoid of grain
wide that “not a single business in consumer habits in the direc- and added sugar, colourings or
contact missed this protein tion of vegetarian and vegan flavourings. n
source in our assortment at the products. In addition, greater
last Interzoo.” For German man- amounts of animal protein may Top 10 canine populations in Europe
ufacturer Mera, other sources now be used in livestock feed
of protein such as mung beans again. At the same time, Brexit, (As of 2021, in millions)
are even expected to be added the coronavirus pandemic, Afri-
alongside insect products in the can swine fever, bird flu and the 12.0
near future. war in Ukraine are all having an 10.3
Difficulties in procuring raw impact on the already extremely
ingredients are being felt across strained raw materials situation. 9.3
the sector, ultimately resulting All these factors are conspiring 8.7
in price rises. It is reported that to push up the price of pet food.” 7.5
much more time is being spent
on comparisons and market Keeping an eye on trends 6.5
analyses for procurement, be- In recent years a trend has 4.2
cause established suppliers are emerged towards a greater un- 2.8
no longer able to deliver in some derstanding of high-quality pet
cases. Obtaining ingredients food products. In parallel, start- 2.2
from regional suppliers appears up brands that communicate 2.1
to be a little easier, as smaller with a view to creating a commu-
producers above all are saying. nity are becoming increasingly Source: Fediaf

PET worldwide 3|2022 49

PWW2022-03_Buch.indb 49 12.07.2022 09:22:13