Page 50 - PET worldwide issue 03/2022
P. 50

High-quality dog food is a   A market with
           focal point for dog owners
           more than ever.
                                      many challenges






                                      The dog food market is on the move, and manufacturers have
                                      to deal with a number of challenges. PET worldwide asked
                                      three proven industry experts.



                                                                                             Timo Pärssinen, board member,
           What we asked                                                                     Vafo Group (Czech Republic)
                                                                                             1   The international  pet  food
           1 How are the international markets for wet and dry food                          market is looking strong. It

              and treats developing from the company’s perspective?                          seems that the COVID-19 epi-
                                                                                             demic boosted the amount of
                                                                                             new puppies and kittens being
           2 What challenges currently face the company as a dog food                        registered. For example, in Fin-

              manufacturer, especially in terms of supply chains and raw                     land, where Vafo Group is build-
              material availability and prices?                                              ing a new dry food factory, 2021
                                                                                             was the first time in history when
           3 How do the trends and developments in dog food differ                           there were more puppies being

              in the different countries?                                                    registered than new babies be-
                                                                                             ing born. Comparing different



           50                                                                                         PET worldwide 3|2022




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