Page 51 - PET worldwide issue 01/2022

Double-digit increases with Central Garden & Pet reports
treats in US record results

The US market research com- sulted in more interest in func- The American retailer Cen- in fiscal 2021 to 1.9 bn dollars
pany Packaged Facts projected tional treats.” tral Garden & Pet Company in- (previous year: 1.7 bn dollars).
that US retail sales of dog and In its new report, “Pet Treats and creased its net sales in the last Net sales in the garden segment
cat treats would reach 9.87 bn Chews in the US”, Packaged Facts fiscal year, which ended on 25 increased by 38 per cent to 1.4
dollars by the end of 2021, af- reported that pet owners had be- September 2021, by 23 per cent bn dollars (previous year: 1.0 bn
ter two years of double-digit in- come more strategic about the to 3.3 bn dollars (previous year: dollars). Earnings came to 254
creases. This trend increased types of treats they purchased, 2.7 bn dollars). Dog treats and mio dollars, an increase of 29
during the Covid-19 pandemic. favouring treats with a better nu- chews, wild bird food, products per cent (previous year: 198 mio
“Pet owners spending more tritional profile. A significant share for small animals and outdoor dollars). Net profit was 152 mio
time at home with their pets has of pet treat buyers were interested cushions featured as strong dollars (previous year: 121 mio
translated into more opportuni- in alternative protein or vegetarian sales drivers. Net sales of the dollars).
ties for treat-giving,” noted Pack- options, due to environmental or pet segment grew by 13 per cent
aged Facts analyst Shannon animal welfare as well nutritional
Brown, “and an increased focus concerns, according to the market
on health and wellness has re- research company. Voff acquires Aniforte

Voff Premium Pet Food has Voff. For Marten Bernow, CEO of
taken over Aniforte. It was the Voff Premium Pet Food, the prod-
sixth acquisition by the Stock- ucts of Aniforte represent “a fan-
holm-based Swedish com- tastic addition to our brand port-
pany since it was established folio as we continue to expand
in 2014, and the second dur- across Europe.”
ing 2021. Aniforte employed 70
people at its production plant in
Brüggen.
The acquisition of Aniforte Delighted with the acquisition (from
left): Christian Gnotke (co­founder
has reportedly added a range of
of Aniforte), Marten Bernow (CEO,
natural food supplements to the Voff Premium Pet Food) and Mark
brand and product portfolio of Gnotke (CEO, Aniforte).
The pet treat segment benefited from the changed habits of US consumers
during the pandemic.

Collar Company reports high
growth rates

The Ukrainian company Collar per cent in amount of sales. “In
Company has reported on sales general, our sales increased by
dynamics and results for 2021. 23 per cent,” says Yuri Sinitsa,
The Waudog brand grew by 47 founder and owner of Collar
per cent in units and 48 per cent Company. He sells its products
in total sales amount compared in 78 countries and has now
with 2020, the company states. passed the milestone of 10 mio
The growth of the Puller brand manufactured items.
was 37 per cent in units and 49

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