Page 48 - PET worldwide issue 01/2022

Suppliers

Trixie’s headquarters in Tarp in
northern Germany.
Trixie celebrates its 10th

anniversary in the UK

The year 2022 marks an important milestone for Trixie as
the Germany-based company celebrates 10 years since

Martin Hume (area sales manager), commencing direct deliveries to retailers in the UK.
Russell Cook (national sales man­
ager UK) and Jana Suhr (sales
manager Benelux states/France/ Founded in 1974 by Bonnik servicing and developing UK reach their full potential. In addi-
UK) are part of a strong team that is Hansen, Trixie has gradually es- stores in January 2012. tion, Jana Suhr succeeded Hen-
responsible for customers in the UK.
tablished itself in all European Today, seven area sales man- ning Bundtzen as back-office
countries as well as worldwide. agers are responsible for the team leader in 2020. 2021 was
Following the former independ- customers in the UK. They look a challenging year for Trixie, as
ent wholesaler and distribution after them by taking orders, han- the company was faced with
partner Trixie UK going into ad- dling complaints, presenting of- new regulations due to the UK
ministration with all staff be- fers as well as assisting with withdrawal from the EU. The
ing made redundant, Trixie was store design and merchandis- company solved this problem in
faced with the decision of how ing. Martin Hume has been with June 2021 by establishing Trixie
to continue to supply the UK mar- Trixie ever since and is therefore UK Pet Products Ltd. Following
ket. The company decided to take also celebrating his personal this step, CEO Volker Haak said
matters into its own hands and 10th anniversary. The customers “we can now ensure the sus-
appointed a dedicated sales and area sales managers have tainable supply of the 6 500-
team for the UK, which started the support of Trixie’s six-person item range to the UK without ad-
back-office team, which provides ditional administrative work in-
advice and ensures smooth pro- volving customs or authorities.
cesses from the company’s Trixie is therefore confident that
headquarters in Tarp in north- we will be able to ship goods to
ern Germany. All logistics are UK customers just as easily as
also managed from there. in pre-Brexit times and is well
In 2018, Trixie promoted Rus- prepared for the next 10 years.”
sell Cook to the new position of As Trixie wants to thank its loyal
national sales manager for the customers in the UK for their sup-
UK. His role is to drive and man- port, the company is promising
age growth in pet accessories some so-called “Trixieversary of-
and help retailers and his team fers” throughout 2022. n

48 PET worldwide 1|2022

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