Page 16 - PET worldwide issue 03/2021

Markets

Photo: Mike Foster, Pixabay

Food for dogs accounts for 46.8 Italian pet market
per cent of the market.
exceeds 2.2 bn euros

In 2020, the Italian pet market grew both in terms of value

(+4.2 per cent compared with 2019) and volume (+2 per cent).

The Italian pet market has an These are the initial findings of creases of 4.2 per cent and 2 per
overall turnover of more than the 14th edition of the Assalco cent on 2019.
2.2 bn euros. Italian households - Zoomark report, compiled by Cat food represents 53.2 per
are home to more than 60 million Assalco, the National Associa- cent of the total value of the
pets, including cats, dogs, small tion for Pet Food and Pet Care market in grocery, traditional
animals, birds, fish and reptiles. Businesses. The report will be pet shops and pet shop chains,
presented at Zoomark Interna- equivalent to just over 1.2 bn
tional, which runs from 10 to 12 euros (+5.9 per cent compared
Numbers at a glance
November. with 2019). Dog food accounts
(Mio euros)
Cat food and dog food con- for the remaining 46.8 per cent
2020 Change tinue to be the most significant of the market, with a value of
categories in the Italian pet food around 1.057 bn euros (+2.3 per
Cat food 1 200 +5.9%
market. In 2020, IRI found that cent compared with 2019).

Dog food 1 057 +2.3% sales via the main distribution
channels – grocery, traditional Small animals on the rise
Pet hygiene 72.8 +2.3%
pet shops and pet shop chains The market for pet food for small
Cat litter 76.0 +3.1% – brought in 2.257 bn euros for animals in 2020 saw revenues of
a total of 626 600 tons of pet a little over 12 mio euros in hyper-
Other pets 12 -8.0%
food sold, therefore registering markets, supermarkets and min-
Source: Assalco
respective value and volume in- imarts. Products for birds and ro-

16 PET worldwide 3|2021

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