Page 18 - PET worldwide issue 03/2021

Markets

Focus on the brand

Private label products play a major role in many segments of

the pet supplies industry, but especially in dog and cat food
and in the cat litter segment. The latest figures from the manu-
facturers’ association PLMA show significant changes in some
cases.

Market share, pets as a whole
(by volume, in per cent)

62.6 61.6 60.1 60.3 59.8 58.9 65.0 63.5 63.8 65.8 63.6 65.8 62.6 58.1 60.5 61.2 61.8 63.3 62.4 57.2 61.8 71.1 72.0 71.5
45.8 45.8 45.6 46.3 45.9 41.5 52.6 41.4
37.6 32.0 33.2 40.1 40.3 37.6 40.2 37.6
22.1 22.1 20.6 31.0 21.5 20.2 18.1

Austria Belgium Czech Finland France Germany Hungary Italy Netherlands Norway Poland Portugal Slovakia Spain Sweden Switzerland
Republic
Source: PLMA Yearbook 2021 2018 2019 2020

Market share, pets as a whole
(by value, in per cent)
53.2 51.7 51.9 53.5 52.9 52.6 52.4 51.7
44.8 44.0 42.4 41.8 44.1 45.8 46.8 46.2 41.8 44.5 47.0
39.0 41.2 35.5 40.4 40.8 40.8
32.1 33.0 32.6 35.1
28.5 29.5 29.8 29.6 29.0 28.4 26.6
20.5 20.3 21.5
13.7 13.6 13.0 16.8 16.7 12.6 12.2 12.1

Austria Belgium Czech Finland France Germany Hungary Italy Netherlands Norway Poland Portugal Slovakia Spain Sweden Switzerland
Republic
2018 2019 2020
Source: PLMA Yearbook 2021

18 PET worldwide 3|2021

PWW2021-03_Buch.indb 18 07.07.2021 13:47:20