Page 17 - PET worldwide issue 03/2021

dents dominate the market: food
for ornamental birds makes up Dog & cat population in Italy
42.1 per cent of the market value (in mio)
and 50.5 per cent of volume, while 2017 2018 2019
food for rodents accounts for 30
per cent of the value and 38.9 per 8
cent of the volume. 7 6.97 7.00 7.01 7.48 7.30 7.29
Data from IRI also shows 6
5
growth in the category of acces-
sories for day-to-day pet care. 4
In 2020, this market recorded 3
a value equal to 72.8 mio euros 2
1
in the grocery retail channel and
0
a 2.3 per cent increase in value Dogs Cats
and 6.7 per cent in volume com- Source: Fediaf
pared with 2019. The hygiene
product segment confirms its toys was worth 6 mio euros 2020, an increase in value of 3.1
importance with a value of al- (+1.7 per cent compared with per cent compared with the pre-
most 33 mio euros, up by 14.7 2019). Cat litter trays recorded vious year. n
per cent compared with the pre- sales in the grocery retail chan-
vious year. The segment for pet nel of more than 76 mio euros in

PWW2021-03_Buch.indb 17 07.07.2021 13:47:11