Page 11 - PET worldwide issue 03/2021

Trixie establishes new subsidiary Whitebridge acquires Grizzly

The situation in the last few the United Kingdom on a lasting The US pet food supplier White- Whitebridge Pet Brands
months following the Brexit agree- basis without any additional ad- bridge Pet Brands has completed was founded in January 2015.
ment has brought changes and ministrative costs with regard to the acquisition of Grizzly Pet Prod- The acquisition of Grizzly Pet
challenges for many companies. ucts, maker of Grizzly pet supple- Products, which was founded
Trixie has also been working on Advertisement ments. Terms of the transaction by the merger of Cloud Star, a
solutions to guarantee a rapid were not disclosed. Whitebridge leading pet treat manufacturer
supply of goods, ensure a high .de Pet Brands is backed by Frontenac, a and Petropics, maker of Tiki Cat
.de
level of customer service and to ... natural healthy! Chicago-based private equity firm. and Tiki Dog, is the fifth acquisi-
keep the administrative hurdles Grizzly Pet Products, founded tion. Since then, Whitebridge Pet
for customers as low as possible. in 2002 by Harald Fisker and Brands has acquired Dogswell
With the company Trixie UK customs or authorities. Orders with operations in Washington (2017) and Cardinal Pet Care
Pet Products Ltd., established will continue to be handled and and Denmark, produces cat and (2020).
on 3 April, the company now goods dispatched from the lo- dog supplements.
aims to secure the supply of gistics centre at the company’s
goods from the Trixie range to headquarters in Tarp, Germany.
Maced acquires Atlantic Products
Maxizoo expanding in Belgium Private equity fund Resource Part- ing its products to more than

ners, the owner of Poland’s leading 3 000 pet stores. The expan-
Maxi Zoo/Fressnapf aims to open online. An online shop is also set to
four new stores in Belgium this open in 2021. Maxi Zoo currently dog treat producer Maced, has sion plans are related to the
year, according to Pet & Garden Pro operates 44 outlets in Belgium. acquired a 100 per cent stake in company’s strategy of increas-
Atlantic Products, the country’s ing its export sales. The family
second largest dog treat maker. company Atlantic Products runs
Austria Pet Food expands into the USA This news was reported by the in- a facility in Wegorzyno. Since
dustry service PetfoodIndustry.com. 2001, the company has been
Austrian pet food manufacturer worldwide. In its ultra-modern Maced operates a produc- producing dried chews, mainly
Austria Pet Food is now opening plant in Pöttelsdorf, Burgenland, tion facility in Polanów, supply- for export.
up the American market. The Austria Pet Food produces high-
company is backed by an inter- quality dog and cat food for in-
national investor group that has ternational retail chains and spe- Vital Pet Group distributes Yarrah
significantly boosted the pace of ciality retailers across Europe. It
growth of the company, which focuses on exclusive private-label Vital Pet Group has become the Based in Sheffield, Vital
exclusive distributor of the pet Pet Group is a partner for over
was founded in 2012 and already products.
delivers to more than 30 countries food range Yarrah. In partnership 200 brands and stocks around
with Vital, Yarrah has developed a
Advertisement
programme of marketing activity
to support retailers ready to create
.de
.de
or expand their organic range. ... natural healthy!
Stockists will be able to order a
free-standing display unit (FSDU),
which stocks a selection of prod- 20 000 products. It has over 35
ucts from across the range. With years of experience of wholesal-
each FSDU purchase, a marketing ing to the independent specialist
support budget will be available to pet and aquatic trade.

The company is based in Pöttelsdorf, Burgenland, where it operates an help drive customers to the shop,
ultra-modern production plant. the company states.

PET worldwide 3|2021 11

PWW2021-03_Buch.indb 11 07.07.2021 13:47:01