Page 32 - PET worldwide issue 04/2022

Cat products

Products made of natural
materials are in vogue and are
increasingly in demand in the
specialised trade. 

 For large suppliers, such as Trixie, the focus
remains on cats.

products. Discounters and online materials, dignified colours and
shops are profiting from this situ- as little plastic as possible were
ation. The pet trade, which has the most common features of
gained more than most other dis- the new ranges. Manufacturers
tribution channels in the last two also reported that they are con-
years during the pandemic, is centrating more than ever on Eu-
under pressure because of this. ropean sources for the purchase
Retailers have no choice but to and production of their products.
put the price back at the centre The reasons for this are cer-
of customer communication and tainly to be found in the still
The topic of sleeping or resting places is also being rethought and
implemented by the industry. to present their exclusive brand problematic supply chains. For
portfolio as an interesting alter- example, one wholesale com-
native for the consumer. Brand pany, which did not want to be
manufacturers must make an named, reported in confidence
effort to maintain their market that it had lost a high six-figure
position, which has recently be- sum in the already legendary
come stronger. container ship stuck in the Suez
Canal because the products for
Focus on naturalness cats on the ship could not be de-
Let’s go back to the Anido trade livered on time to large special-
fair, which is traditionally very ist retail chains. With new manu-
strong on the cat theme. Natural facturers in Poland, Scandinavia
and South-Eastern Europe, it now
 The fact that cat owners and hopes never to get into such a
their animals opt for such gaudy
plastic products is increasingly precarious situation again.
being questioned. n

32 PET worldwide 4|2022

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