Page 34 - PET worldwide issue 04/2022

Cat products

A treat for cats

Austrian manufacturer Petco has announced a significant

expansion of its Cat’s Love range.

The pet food industry knows how family business to expand the or – if not otherwise possible – in
picky cats are - sometimes they range over the years since the Germany.”
eat one food, sometimes they brand was founded. In addition
prefer another. Petco, a family- to the classic wet food varieties A growing assortment
owned company based in Vienna, in junior, adult and senior formu- A new addition to the Cat’s Love
Austria, launched its Cat’s Love lations, there is also a wide dry range are the Bio Pouches, or-
brand in 2017, following the suc- food range. ganically certified complete food
cessful launch of its Dog’s Love For the special gourmets menus with 71 per cent meat con-
dog food brand in 2014. At the among felines, there are Pure Fi- tent. This is Petco’s response to
time, there were no high expec- lets, which offer 97 per cent meat the growing desire of cat owners
tations. “Many Dog’s Love cus- content. The whole meat pieces in to feed their pets organic food.
tomers came with the desire to lots of sauce are produced in Aus- In addition, the range has
also be able to feed their cats tria with raw materials that are all been expanded to include freeze-
with products from our house. 100 per cent food-grade. “Many dried snacks: “Especially when
So we thought we’d let the Cat’s comparable fillet products from developing our cat treats, it was
Love brand run alongside it,” ex- other brands come from Asia,” not easy to stay true to our pre-
plains company founder Katha- reports Katharina Miklauz. She mium idea. Because of course
Petco has added new treats to its rina Miklauz. The success that has emphasises: “We consciously re- we want very high-quality, nat-
Cat’s Love range. been achieved with Cat’s Love is frain from this. Our brand identity ural snacks on the one hand -
thus all the more gratifying, and is and remains the regional pro- but the treats must also have a
reason enough for the dynamic duction of our products in Austria very high acceptance. Nothing
is more annoying for
our customers than
buying products that
are then not eaten,”
explains Katharina
Miklauz, referring to
the development of
the new Pure Bites.
That’s why the com-
pany opted for freeze-
dried treats that con-
sist of 100 per cent
meat or fish.
n

The new Pure Bites
are also available in
varieties with fish.

34 PET worldwide 4|2022

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